By Matt Baglia, Published November 6, 2014
SMS marketing is exploding with popularity all over the world due to it’s ease of use and effectiveness. As more and more marketers begin to adopt this new stream, many don’t take the time to research and understand the best practices of text message marketing that may ultimately determine their success. There are a handful of common components that make up a great SMS marketing campaign no matter what type business or organization you’re affiliated with. Without these components, you’re most likely not reaching your max potential. Some of these components include points such as…
Creating Value in Your Offers
This is a no brainer. People don’t want text messages from your business unless it’s worth it for them.
Creating Urgency
If your subscribers know they can redeem anytime, chances are they’ll end up forgetting.
Making Your Offers Exclusive
Give people a reason to want to be in your text messages. Make them feel like they are in a “special club”.
Mentioning Your Brand Name
Many businesses, believe it or not, forget to include the name of their business in their offers. That pretty much destroys any chance they’ll come in to redeem the offer.
Starting With the Offer
Text messages were meant to be short and sweet. Keep it that way. People are busy and don’t have time to decypher a long text message while their on the go. Give your deal to them quick and straightforward.
Including a Call to Action
Give your customers an extra hint as to what the next step is in redeeming your offer.
This infographic, prepared by the SlickText.com team, features the 6 core components of a great SMS marketing campaign listed above but in more detail. Everyone should be taking these points into consideration. Read through the infographic and apply your learnings to your future campaigns. You’ll be glad you did.
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