Do you have a WordPress site? Are you trying to grow an email list?
If so, then there’s few tactics that work as well as a good old-fashioned newsletter popup.
The reason newsletter popups are so effective is because they can be triggered strategically while people are consuming your content, and generally require very little of each user in order to convert.
And what’s even better, WordPress newsletter popup’s are a breeze to add to your site. Simply install a free newsletter popup plugin and you’re already half of the way there.
If you’re in the market for a new WordPress newsletter popup, or want to optimize your current popup, then you’re in luck.
In this article, we’ve compiled 6 of the best WordPress newsletter subscriber popups (with conversion techniques) using our brand new drag and drop popup editor.
If you see a popup that you like, simply add the free Wishpond Popup WordPress Plugin to your site to start editing that template.
Let’s grow that email list!
WordPress Newsletter Popup Strategy #1: The Arrow Directional Cue
If you’re not familiar with directional cues, they’re basically a signal indicating where a user should pay attention to on a page.
Directional cues have been shown to increase conversion rates by up to 78%.
The directional cue in the popup above (the arrow), is a simple yet effective way of driving users toward conversion.
This minimalistic newsletter subscription popup has a clear headline, value-oriented benefit statement, and naturally guides a user’s eye to the conversion form.
WordPress Newsletter Popup Strategy #2: The Eye Direction Cue
Since we’re on the topic of directional cues, I should mention that there’s another type of directional cue: the eye.
Eye directional cues work great as humans are psychologically programmed to look where someone else is looking.
This popup uses a great design combined with an eye directional cue to naturally focus a viewer’s attention on the headline and form.
WordPress Newsletter Popup Strategy #3: Sense of Urgency
Few things push people to action like a sense of urgency. That’s why tools like countdown clocks are so effective.
In fact, countdown timers have been known to increase landing page conversion rates by 300% (yes you heard that right).
The WordPress newsletter popup below comes pre-installed with an image of a clock and the copy on the popup reiterates the limited time nature of the newsletter offer.
Try adding a sense of urgency to your next popup and see how it does for your conversion rates!
WordPress Newsletter Popup Strategy #4: Action Oriented CTA
One commonly overlooked popup conversion rate optimization (CRO) strategy is to use an action oriented call to action button.
The reason this strategy is so effective is due to the fact that your call to action should be a call to action (duh). It should fire people up and get them to take action.
Words like “enter” or “submit” are boring and won’t entice people to convert further into your sales funnel.
Try action-oriented words like “get”, “try”, and “show me” for maximum popup conversions.
WordPress Newsletter Popup Strategy #5: Negative Close Option
When presenting your users with an offer to convert, sometimes a negative close option can almost be as powerful as a strong benefit oriented call to action.
Take a look at this popup template that uses the negative close statement of “No thanks, I don’t want to increase my revenue”.
These types of statements can help reiterate your offers positioning, and help reduce the number of people closing your popups.
WordPress Newsletter Popup Strategy #6: A Great Offer
This might sound obvious, but what are users signing up for? When a user converts on one of your newsletter subscription forms, are they getting daily emails? What types of content are you going to be sending them?
Take a chapter out of the lead magnet book and incentivize your users with something they really want.
This popup couples a newsletter subscription offer with a free gift. After all, who can resist something free?
What Are You Waiting For?
There you have it, six WordPress newsletter popups coupled with six different conversion techniques to help build an email list in no time.
While you can simply click to download the free Wishpond WordPress popup plugin to start using any of these popups today, feel free to mix and match some of these conversion strategies to make a high converting custom popup of your own.
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