Moss Clement — September 26, 2019 What lead magnet ideas are you using to convert website visitors and users to leads? Frankly, it is not easy to craft a compelling lead magnet that works incredibly well. Your attraction must be so irresistible that it would lure users to your landing page with the optimal goal of conversion.
That is why it is essential to brainstorm the best lead magnet ideas that work for your marketing strategy. However, to come up with the best enticement, you need to know what’s already working and the best options available to you.
In that way, you’ll be able to create a high-converting lead magnet. But if you’re not conversant with content marketing and its processes, you may be wondering what lead magnet is. So let us address that before moving forward.
What Is a Lead Magnet?
A lead magnet is a marketing incentive that marketers are using to generates leads. They offer various incentives to potential customers in exchange for their contact information (primarily email addresses).
A leads magnets could be anything free asset, such as:
- Ebook
- Templates
- Whitepaper
- Video materials
- Case study
- Other downloadable digital marketing assets
Marketers are giving away these inducements for free to persuade web users and visitors to give up their email addresses.
Why a Lead Magnet Matters to Your Business
Generating targeted leads is the primary goal of every marketer. So to acquire quality leads which you can effortlessly convert to paying customers, you need to create a compelling lead magnet your audience can resist.
This approach will aid you in obtaining more visitor email addresses than you can imagine. And since emails are personal, people are not willing to give it up. But with an effective content upgrade, they will give it up. Put differently; a lead magnet enables you to pinpoint potential buyers.
Now that you know the “what” and “why,” it is time to highlight the best lead magnet ideas that are proven to convert well.
Ideas for Persuasive Lead Magnet That Converts
1: Cheat Sheet
As a blogger and content marketer, we all crave to produce helpful blog content that goes viral consistently. But you agree that it is not easy to create viral blog posts. Content marketers are struggling to make their blogs go viral, which is why a cheat sheet comes in handy.
A cheat sheet provides users with a list of actionable directives on how to accomplish their objectives. In other words, a cheat sheet is a user’s roadmap to success because it’s a done-for-you package.
All you have to do is follow the part to a massive return on your investment (ROI). Have a look at this cheat sheet example by the Smart Blogger team. It outlines 52 headline tips and tricks and how to write blogs that go viral.
Cheatsheet Lead Magnet by Smart Blogger
Since every content marketer wants his content to go viral, Jon’s cheat sheet is a perfect lead magnet that’d generate outstanding results.
2: An Ultimate Guide
Digital marketing is a saturated niche market, so it is challenging to create content pieces that others have not covered before. Hence, no matter how you tailor your blog content to the reader, they will not find it interesting. The material will only be interesting if you add an angle that your competitors are not focusing.
Therefore, to get the attention of your audience and convert them, a PDF ultimate guide is your best bet. Why? Because your buyer persona is continually looking for useful information. So giving them an ultimate guide that addresses their issues will move them to accept your offer.
This type of content is a comprehensive material that is in-depth on a specific subject. The value is beyond measure and includes links to external resources. It could be in the form of a downloadable PDF.
3: A Complete Checklist
A checklist is similar to a cheat sheet, but it is used primarily for reasons of blog content simplification. It breaks the content into bite-sized chunks to help the reader quickly understand the context and take actionable steps.
What is more? Creating a checklist is not a complicated process; it is easy to produce. You can take your best-performing blog posts and condense the main points into bite-sized useful questions that would add value to the reader.
However, a checklist works well for all businesses and organizations.
Checklist Lead Magnet by Backlinko
For example, this free checklist download above increased Brian Dean’s conversion by 785% in only a month. It is a hands-on useful lead magnet.
4: An Industry Report
An industry report is a helpful marketing tool because it allows marketers to see business opportunities that would make them more profits. It also reveals potential threats that can hinder your business growth.
Consequently, a business/industry report is priceless since it enables companies to pinpoint business possibilities and any possible dangers associated with a brand. Moreover, it helps companies to foresee the direction of their business as well as the competition.
The marketing practice lets business owners act accordingly to prevent risks and increase growth. So using industry reports as a lead magnet will help you convert more leads. Here is a sample of an industry report compiled by the Content Marketing Institute, MarketingProfs, and BrightCove.
Your report could be any theme, such as industry research involving global and regional industry trends and best practices. But depending on the nature of your industry, the report may vary. Nonetheless, the point is that industry reports are invaluable tools that provide helpful insights to the reader.
This type of marketing tool is fantastic for a lead magnet.
5: Case Studies Lead Magnet
Why are case studies a remarkable lead magnet idea? It is because companies are using case studies to show potential customers how satisfied consumers are successfully using their products or service.
It explains the ins and outs of how customers can use a service or product for optimal results. The process will help you to attract more traffic and increase conversions. They are typically used for illustrating theories, clarify complex materials, and to show the authenticity of a product or service.
The resulting outcome of a case study can inspire and motivate visitors to walk down the conversion funnel to complete your ultimate goal of conversion. That is why it is a forceful lead magnet idea.
6: eBooks
Ebooks are one of the best marketing tools for converting website visitors to leads. The best part is that your eBooks don’t have to be a 1,000 pages. On the contrary, you can create a few action-pack pages that will benefit your readers. Your buyer personas journey will determine the volume of each eBook you publish.
Nonetheless, users will always download eBooks to gain access to hidden, informative content materials. So if you give your readers free eBooks, you’re effectively giving them valuable content that’d help you build trust and credibility.
The bond you build with your audience will set you up for the long. How? They become loyal readers who are ready to buy what you offer. Put differently, since they found value from the free eBooks, they will willingly sign-up for more offers and buy your products or services.
7: Educational Course Materials
Do you think online educational courses are ideal for a lead magnet? Yes, they are. Since eLearning courses are more prominent in recent times, marketers in virtually all industries, including students, are scrambling to get their hands on these useful materials.
Recently, a LinkedIn connection asked me how to choose the right eLearning course. And when I inquire why, she said what I was thinking. She stated that there are tons of educational courses in the marketplace, and it’s overwhelming to try to pick the best.
So “Why so many online educational courses?”
It gives a user convenience and flexibility to take in knowledge from his comfort zone. Also, it offers consumers the opportunity to plan their educational course time around the rest of their day, which helps marketers and other end-users accomplish more.
Lead Magnet Idea by Quitly
Quintly’s eLearning course covers the fundamental principles of social media analytics for marketers of all levels. That is why it is a fantastic lead magnet as it will attract beginners, intermediate and seasoned social media marketers who want to update their knowledge.
As a result, Quintly has educated and captivated several leads via their free online social media analytics course.
Wrapping Up
Lead magnets are remarkable in growing your business. Increasing your email list is a fantastic way to convert more leads and nurture qualified leads to paying customers. So to grow your list, you need to give consumers something of value that’d make them sign-up for your offer.
That is where a lead magnet comes in handy. What would you like to add to the list above?
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