Amanda Clark
The great bloggers and SEO professionals at Search Engine People recently published an article with an eye-catching headline: “37 Ways to Promote Your Blog Posts.” Of course this post drew our attention, for the same reason that it’s probably drawn yours: 37 seems like an awful lot! After all, we’re all aware of the need to share company blog posts on Facebook and Twitter, on LinkedIn Pulse and in e-mail newsletters… but can there really be 37 avenues for content sharing?
As it turns out, there are—but what really impressed us about the post is the sheer number of practical, common-sense solutions that we all know about but most of us have forgotten. In our zeal to implement all the most complex and sophisticated content sharing techniques, it seems that we may be forgetting about some of the basics.
Consider some of the following techniques. None of them are new or revolutionary—but we fully admit to forgetting about them from time to time! Perhaps we’re not alone…
Content Sharing Methods We All Tend to Forget
Friends and family. Do you have people in your life who are interested in you, who support you, and who love you no matter what? Likely so—and Search Engine People wisely points out that these people will probably be more than happy to read your latest post and maybe even offer some helpful feedback. Why not send it to them directly?
Colleagues. “Does your company have a blog?” Search Engine People asks. “Do you contribute to it? If you answered ‘Yes’ to both questions, then go ahead send your coworkers a link to your recently published post.” Make sure your coworkers know what’s going on with the company blog, and encourage them to share the post on their own social channels.
Twitter. Yes, you probably share all your blog posts on Twitter as is—but do you do so more than once? An automatic update isn’t sufficient; share each post several times over the span of a couple weeks. (But don’t overdo it: Three or four total shares is probably a good target.)
Presentations. Giving a talk or a pitch to clients or colleagues? Why not work in a mention of your company blog? Position it as a value-adding professional resource.
E-mail signature. Promote recent posts within your e-mail signature. Says Search Engine People: “Most email signatures contain just a general link to the blog or company’s website. Make it more interesting by including a link to a specific piece of content. You don’t have to update your signature every time a new blog post goes out, but maybe every time you launch a major content campaign.”
Instagram bio. You can’t actually post links in Instagram posts, but you can remind users to check out the blog link in your profile.
Of course, there are plenty of other ways to share content—but if you’re not using these foundational techniques, add them to your arsenal starting today!
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