Joy MaliWhen starting a new e-commerce business, one of the most important decisions you have to make is choosing the right web hosting service provider and a domain name. Many people do not know about the significance of domain name and web hosting related to the search engine optimization. Your online business can be benefited from search engine organic traffic by devising a sound e-commerce SEO strategy for domain name and web hosting.
In this article I’ll explain how domain name and web hosting affects your search engine traffic and give you some easy but effective tips to choose the right domain name and web hosting to enhance your search engine traffic.
Domain name
Choosing the right domain name for your e-commerce business impacts your website’s success in nearly every area, included Social Media Marketing (SMM) and Search Engine Optimization (SEO). If you want to maximize search engine referred traffic, you should keep following elements in mind:
1. Uniformity builds the trust
If your domain name is same with your company’s official name, it builds a needful uniformity across all the places your business exists, both online and offline. It’s a kind of reinforcing your brand’s weight. Moreover, it will be easy for users to integrate your name with their memory. So, the chief idea is to select a short and relevant name that goes with the persona of your business.
2. Keyword in the domain name and search rank
If you want to reach out to more people with your business than a better search engine visibility is the bottom line with the requirement. Consequently, for a better search engine visibility, you need to choose a name which includes relevant keywords.
For example, if you sell only electronic items, your domain name should contain that word for adding the required purpose of your name and your business’s type.
3. Lead generation – Make every place local
You may be thinking, what’s the role of the domain name in lead generation? Simply, it’s the trust which turns a user into a potential lead and people trust that what is known to them. On the web, everything is multinational. So, along with a “.com” domain you need to register your business with other high valued domains like, “.au” or “.co.uk” for reaching the people of those nations where, these domain names are trusted.
4. Some additional tips to choose the right domain
- Always choose easy to remember domain name. According to Ashley Friedlein (CEO and Co-founder of Econsultancy), “Brand is the sum total of how someone perceives a particular organization.” If you want a lasting influence on how people perceive you, you should choose the easy to remember domain.
- Your domain name should be easy to spell. Make sure that it doesn’t contain misspelled words. If possible, you should avoid intentional misspellings and hyphens.
- Try to keep your domain name short; 1 or 2 words are ideal. On average, top 100,000 websites have nine characters in their domain names.
- You should choose a unique and distinctive domain name for your business.
Web hosting service provider
After selecting the right domain name, choosing a suitable web hosting is the next big challenge for your e-Commerce venture as it will be the sole engine to keep you alive on the Web. Web hosting also impacts search engine ranking of your website. In addition to improper on-page factors, the web hosting issues can affect the search engine rankings too. Further, it’s already proven that there is a measurable amount of impact of e-commerce hosting on online sales and it’s true for every web store out there on the web.
Whether it’s a dedicated hosting server, windows or Linux vps hosting server or a shared hosting server, for meeting the e-Commerce web hosting standard, each of them should possess a typical set of features to maintain the expected performance level required for your e-Commerce website.
The following list of features can surely be the guidance for you to choose the most suitable web hosting your business demands.
5. Server Uptime
It’s a no-brainer. Staying afloat on the web for 24×7 is the bottom line with the requirement. For every single moment, if your e-Commerce site is not accessible to your users, then the very purpose of your business is defeated. Typical industry standard of a server uptime is 99.99%.
6. Page loading speed and the necessity of a content delivery network
According to Kissmetrics, delay of 1 second in page response can result in 7% reduction in conversions. You can also lose up to 40% of your customers if it’s more than 2 seconds..
The RAM and the bandwidth of your web hosting decide this important factor of your e-Commerce. Here, abundant resources of an expensive dedicated server can kill the whole issue, but for the small and medium scale businesses, Windows and Linux virtual servers can be a cheaper solution.
It’s also a fact that, changing web hosting location directly affects site performance due to the distance of the Geolocations between your hosting server and your users. Most of the existing web hosting service providers now leverage the distributive power of content delivery networks, which is a network of web servers scattered over different Geolocations on this planet, to hunt down this unavoidable evil.
7. Security with a Versatile Payment System
Only a successful shopping experience can bring a customer back to an e-Commerce website and without the integration of versatile payment gateways it’s impossible to achieve. Moreover, it’s pretty important for you to analyze your e-commerce site payment gateway server security to build the trust with your customers. Admittedly, you will have to employ a serious security standard to protect vital information like credit card details, user’s login details, and their purchasing histories.
Final Words:
If you want to enhance your search engine ranking, you must work on domain name and web hosting service provider. Above mentioned steps will definitely help you to find ideal domain name and web hosting service provider for your business. Changing domain name is difficult for an established business. However, if you are still at the initial planning stage of your business, you should keep above-mentioned points in mind while choosing the domain name.
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