Thomas Griffin — March 18, 2020 Are you looking for ways to gain customer trust for your new business? It can be challenging to convince people to buy your product when you don’t have a strong brand already.
You need to find ways to convince customers of your credibility and trustworthiness quickly and effectively.
Developing trust is the most important activity that you need to undertake to get customers. When people trust you, they’ll try your new product and recommend it to others. Trust can help your business grow.
Let’s look at seven powerful ways you can help customers develop trust in your brand.
1. Create case studies and reports
Buyers often do intensive research before buying a product. A study on content consumption among buyers shows that 78% of buyers choose to read case studies to research a product. It also shows that 48% of buyers prefer case studies over every other content type for doing research before buying.
This means that you should create case studies as soon as you start getting customers.
Case studies are an interesting way to showcase business problems. They make your customer stories appear real and interesting. They also show practical examples of how you can help your customers achieve their goals.
Case study by Ambassador
Great case studies use facts and figures to show the specific improvements your business made for a customer. They provide brief yet information-packed insights into how a potential customer can grow with you.
Case studies should include quotes from customers to give a sense of urgency and credibility to the problem.
Providing customers with case studies and reports has a powerful impact on how quickly they will trust your business.
2. Offer something for free
Giving something away for free to customers is a powerful way to influence them to become loyal and paying customers.
A good way to do this is to use a lead magnet on your website to get subscribers by giving them something of value in exchange for submitting their email. This can be a free ebook, a checklist, limited-period access to premium products or courses, etc.
LonerWolf offers free ebooks to users that sign up
Offering something for free is immediately appealing to people. They see it as a risk-free interaction where they get something by just submitting their email address.
It creates a way to communicate with your customers through email marketing. You can build goodwill, making them more likely to trust you and engage with you.
3. Use the right tools
Startups can automatize trust-building by using helpful online tools on their websites. One example is to use a social proof app.
A social proof tool shows website visitors real-time information about other customers’ activities. This includes product purchases, registrations, and sign-ups. It will also automatically choose the best selling products and display a notification about it.
Social proof notification on SeedProd
This creates urgency by notifying users of actual purchases, sign-ups, and registration taking place on a site.
It also creates trust by notifying users that there are other people buying or signing up on your website. This is especially important for startups as you’re looking to build trust and credibility.
4. Provide excellent customer service
Startups need to set up an excellent customer care service to respond to customers’ queries and problems.
It is important to respond to customers’ emails quickly and with relevant information. Handling their problems effectively and listening to them shows that you care and will help their business grow.
It can be challenging for a new business to provide great customer care when you’re first starting out. If you’re short on staff, consider outsourcing your customer service department. You can use live chat tools to manage your live chat, customer support, and social media.
Another key way to provide excellent customer service is to help them reach out to you using contact forms. You can use a free WordPress contact form on your site that will let you get feedback from customers easily.
5. Use testimonials
Testimonials can diminish the sense of risk customers may feel about buying from a startup. They provide evidence of the personal experiences of other customers who have worked with you. 89% of B2B marketers c0nsider customer testimonials to be the most effective content marketing tools.
Ask for testimonials from your past or current customers and feature them on your website. This type of social proof makes building relationships and trust faster.
Testimonials on WP Site Care®
Using details such as a person’s name, image, and the company they work for gives users a sense of authenticity.
You can provide different types of fact-based information. Include things like the percentage of increase in sales, conversions, optin rates, etc.
Wondering how to add testimonials to your site? Easy! Just ask. But you want to make sure that you do it strategically. You can do this by gauging satisfaction first before asking for a testimonial.
Once you know who your satisfied customers are, reach out to them and ask them to share their experiences. You can use these testimonials to grow your business by showing visitors how you can bring value to them.
6. Don’t make extravagant promises
We’ve all heard the phrase ‘under-promise and over-deliver’. You want to create reasonable expectations that you can actually fulfill, or even better, over-deliver. If you can exceed these expectations, you’ll create customer satisfaction and trust.
But if things go wrong, you will have customers with a negative experience. This can lead to your business developing a poor reputation which will be hard to recover from.
It’s a good idea to give reasonable expectations. Carefully document all agreements and points. Also, consider working with legal and financial experts to understand if your promises are doable.
7. Talk to them on social media
It is important to be active on social media. Make regular posts with creative and interesting content. Reply to your visitors’ questions and comments. It shows them you’re listening.
It also gives you the opportunity to affect how customers see you. You can use a lighthearted tone in your replies and posts. Try having some friendly banter with visitors. The degree of your communicativeness can impress customers favorably.
HubSpot responding and interacting with users
It is important to listen to what users are saying on social media. Informal and regular interactions with your customers show customers that your business cares.
Give your business a human touch with casual and conversational language. You can engage with customers this way to build trust and goodwill.
Trust-building is a startup’s secret weapon
As a startup, you may have several disadvantages. A lack of experience, resources, and skills can make it difficult for customers to trust you.
But you can overcome this obstacle by using the steps above to build that trust. This can be both challenging and rewarding.
When done well, trust-building activities will win new customers. It’s especially useful when you cannot undertake large-scale marketing efforts.
Your business will grow when you convince more customers to buy your product. Win them over by building trust and take your business to its fullest potential.
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