Christopher Jan Benitez — November 15, 2016 Follow @christopherjanb
The most important rule for web development is always to seek improvements, and there’s no better way to accomplish this than to use analysis tools.
Keep in mind that no website is already successful in the first build. As a webmaster, you need time to monitor a site’s performance and identify weaknesses that can be improved. Moreover, with the right tools, you can significantly cut the time it takes to gather data and execute optimization.
Without further ado, below are seven website analysis tools that any webmaster can use:
1. SEO Analyzer
Useful for: Obtaining a full performance report on any website within seconds
SEO Analyzer is a lightweight, web-based analysis tool that can give you a full report on your site’s performance in an instant. All you need to do is to enter your website’s URL and hit the big orange “Analyze” button.
Aside from useful insights on your websites’ SEO, content marketing strategy, and competition, you also get free recommendations on how to improve your SEO and page loading speed. You can also download the report in PDF format so you can easily share your findings with your team.
2. Pingdom Website Speed Test
Useful for: Quickly identifying website issues that affect loading speed
Your website’s loading speed directly affects user experience and, in turn, conversions. To look for possible bottlenecks that slow your site down, only go to Pingdom Website Speed Test, enter your website’s URL, choose your target audience’s location, and press “Start Test.” Right off the bat, you get a quick analysis of your website’s speed and how it compares with other tested sites.
However, the main advantage of using Pingdom is the comprehensive list of performance factors along with actionable recommendations on how to improve them. You can even view how long it takes to load every single file on your website.
3. Google Mobile-Friendly Test
Useful for: Seeing how your site performs on mobile devices
Making sure your site looks and performs just as good in smaller screens is essential, in particular with the ongoing rise of the mobile industry. With Google’s Mobile-Friendly Test, you are given a straight answer to whether or not your site can deliver a good experience to mobile users.
4. Google Search Console
Useful for: Keeping track of all your websites in a single location
In Google’s Mobile-Friendly Test, you have the option to link your Google Search Console account so you can test multiple sites at once. Apart from that, Google Search Console can also provide you with a thorough SEO analysis for all of your websites.
You can also use the “Fetch as Google” feature to manually update the indexed versions of your site. This is useful if you recently made changes such as new title tags, fresh content, and so on. Just remember that you have to go through the verification process first to prove your ownership of the websites you wish to track.
5. Netpeak Spider
Useful for: Directly observing how web crawlers navigate through your site
Netpeak Spider is a desktop app that simulates how search engine crawlers navigate your website. One of its primary purposes is to identify issues that can prevent search engines from discovering or indexing specific pages – from missing headers to connection errors.
It is worth noting that you can get Netpeak Spider with Netpeak Checker, which is a website analysis platform that aggregates data from SEO services like Alexa, Ahrefs, SEMrush, Serpstat, and social networks. Doing so allows you to unify your SEO efforts in a single service.
6. LinkResearchTools
Useful for: Outperforming your competition in the link-building aspect
Modern SEO revolves around building quality backlinks. Surprisingly, a lot of online marketers and site owners are still unsure of how link building works. With LinkResearchTools, you can quickly identify what works and what doesn’t in your link-building strategy.
Remember that LinkResearchTools is not just a single app; it is a suite of tools that can help you with every facet of link-building. You can conduct competitive analysis, monitor the creation or deletion of backlinks, remove bad links that drive your rankings down, and so much more.
7. Google Analytics
Useful for: Collecting raw performance data
You cannot have an analysis tool list without including Google Analytics – one of the most comprehensive, free tools out there for measuring raw site performance. It can help you track the average session duration, bounce rate, the volume of traffic, conversion rate, and so on. In addition to in-depth data, Google Analytics also provides explainer videos that can help you understand what you’re seeing.
Conclusion
Analyzing and optimizing your website’s performance are crucial to online success. With the tools above, you can have all the data you need for better decision-making.
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