James ArnoldSmall businesses lack huge marketing budget, but that should not be holding back from making it big on the web. The web has levelled the playing field greatly for marketers and that means, by employing certain marketing tactics, you will be able to give deep-pocket marketers a run for their money. Online marketing is more than just spending huge amount of money rather it is about creativity, new ideas and determination.
So, if you are a small business owner, you don’t have to fret over tiny budget anymore as we are going to share some tips that will help you to reach out to a greater number of targeted audience.
Be Active on Social Circle
You don’t have to spend a penny to open an official account on different social media sites like Facebook and twitter. However, just opening an account is not enough, you need to be active there. Try to come up with creative and inspiring updates as people tend to share those updates with their friends on social circles. You can even use these official social media account to redress the problems that your customers might have been facing and thereby win their love and trust.
Send Newsletter
Email Marketing is another effective way to keep in touch with existing customers and to find new customers online. All you have to do is to find a reliable email marketing program and start sending mails to prospective people. Make sure that the design of the newsletter is refreshing and appealing. The headline of the newsletter should be catchy otherwise fewer people will feel encouraged to open them.
Set up A Website
You simply can’t expect people to get in touch with you, if you don’t have a website. Your website will be the face of your brand on the web. So, make sure that it looks stunning and it loads fast. Content of the website has to be unique and refreshing at the same time. Use Call to Action button on the website to encourage people to take desired action and at the same time, we need to make sure that the Call to Action button is not getting surrounded by unnecessary designing elements. However, if you feel that you don’t have necessary expertise to design and develop a website from the scratch, you can try some website builders like – MotoCMS 3.0, Wix, WebsiteBuilder, Weebly, SquareSpace etc. These websites builders come loaded with numerous templates and features that make it extremely easy to design and a launch a website without facing any hiccup along the way.
Post Press Release
Press Release has always been one of the most effective way to make people aware of the initiative taken by your brand. Please don’t write a press release for the sake of it as it would beat the purpose. Rather you need to use this powerful online marketing medium to promote something important. Contact leading publication agencies to inform them about the program.
Freebies
Come on everybody likes freebies. To make your brand popular among masses, you need to offer some freebies like – free products, discount coupons etc. This will help your brand get free publicity.
Start A Contest
This is another popular method employed by major brands to gain traction among targeted audience. You need to start a contest on Facebook or any other popular social media sites and offer rewards for participation.
Start A Blog
A static website is not going to help you reach out to a greater number of audience. You need something more than that. You need to launch a web blog and start publishing high quality, informative and interesting content. Google and other search engines love new and fresh content and therefore, it has become imperative for every small business website to have a blog.
Focus on The USP
USP or Unique Selling Point is what sets your business apart from your competitors. You need to figure it out what makes your business different from others and then use it to your advantage. You should be including the USPs of your business on the website prominently so that people can see them immediately once they land on the website.
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