Dinesh Agarwal December 9, 2021 It is screaming holidays everywhere! Crazy deals on the latest technology, brand new apparel designs, and multiple other lifestyle products have got us whipped, and why not? It is the one time we desire and demand more than usual. Almost every individual is excited and pumped up to ring in the festivities. Jovial is the mood and businesses have sky-rocketing sales under their hood!
When everything is in abundance, why should marketers shy away from demanding an extra lot of customers? These extra customers would probably be the conversions from the traffic on their business’s website. So, they would want to put in extra effort into attracting more traffic to their site if they want to boost their product sales. To boost and increase their sales and conversion business should need business plan templates for promoting their products during this festive seasons to reach their target.
One way to achieve this is to practice Search Engine Optimization at its best. This technique will bring your business into the spotlight in no time if done right. Since sales are at their highest during the holiday season, it is likely that competition will be high amongst online stores. If you want yours to peak through and grab customers, you will have to be vigilant with your SEO practices.
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Keeping all of this in mind, we have enlisted 8 marketing tips to boost your website traffic this holiday season:
1. Commence your marketing campaign well before time
A lot of businesses make the mistake of delaying their holiday campaigning strategy and losing out on sales.
As a marketer, you must think about placing your brand in your target market’s head before the season arrives. That is, customers should think of shopping from your before December begins. Launching your holiday marketing campaign before November or December can your brand an edge in the market. This will specifically work out for the customers who buy holiday gifts early on. You can easily tap into the early shopper with your holiday offers released ahead of time.
2. Target long-tail keywords
Once you are over and done with high-intent keywords and popular keywords, you should move your focus to long-tail keywords. These keywords make for a significant part of the overall web searches. Hence, if you miss out on targeting these, you might be missing out on an opportunity to get some serious traffic on your website.
3. Use seasonal keywords
Every festival has its own set of keywords that trend across the web. Seasonal SEO would be based on these sets of keywords. For example: for Christmas keywords like Christmas decor, Christmas gifting, Christmas lighting, etc, will trend.
If you do not target seasonal keywords, your store will not show up in the search results. Hence, you should include popular seasonal keywords in your product pages, landing pages, offer announcements, or blogs.
4. Design holiday landing pages
Landing pages designed for the holidays will prove to be your golden ticket to winning festive sales and SEO.
Here is what a festive landing page will do for you:
- Festive goals will be more targeted or specific
- Allows for a festive specific call to action
- Acts as a common home for all specific keywords
- Will show up all offers and product announcements, in a single space
These perks will immediately boost the chances of your pages ranking higher than non-centralized festive pages. Moreover, increased visibility will rope in organic traffic that will help you to generate leads, conversions and sales.
5. Offer free rewards
This is the one trick in a marketer’s handbook that never fails to perform. Everyone loves stuff that comes at no cost. So, you make use of that to your benefit. When you attest a free product or purchase gift along with the main purchase, the customers simply won’t be able to resist.
This strategy can be used very smartly to lure customers into spending more with your company. For example: if you give free products on purchases above $ 50, the customer will end up spending that amount with your company just for the sake of that free product.
Especially during holidays when everyone is in the mood for giving back, your customers will surely like to be on receiving end of the gifting. So, if you do not want to offer free rewards per se, you can offer free shipping instead. All these tactics with amplified highlights on offers, promotions, and savings will definitely bring increased sales volumes.
6. Do festive promotion link building
If you do not already know of the importance of off-page SEO, let us elaborate on that. A quality link to your web page will signal Google crawlers that the webpage is a valuable content piece. When Google receives this signal, it will shoot up the ranking of your page. This is what we mean by off-page SEO.
Backlinking is a strategic way to bring traffic to your web pages from other portals or websites. And when links are “Do follow” in nature, the Page authority and domain authority.
You must also consider the importance of anchor text. Quality backlinks should be sought from festive-specific anchor texts like Black Friday deals, Christmas offers, Halloween costumes, etc.
7. Have a solid internal linking setup
The strength of your linking profile will not solely depend on the number of backlinks you have but also on your internal linking structure. Whenever you create and publish content, keep an eye out for opportunities for internal links. The overall user experience will improve with this method along with a better SEO position, ultimately leading to more traffic on your website. So, if you are writing and publishing any new holiday content, try to give links from that to your internal pages.
8. Use the power of hashtags
If you are into social media marketing and have been doing it for a while, you must be aware of the kind of power that hashtags hold. They have the capacity to make your content seen loud and clear and even make it go viral.
You will be able to fully utilize their ability on platforms like Instagram and Twitter. Focus on holiday-specific hashtags and boost your chances of getting spotted by a maximum number of potential customers. The best part about hashtags is that they are easy to remember and they can encourage user-generated content.
All armed to get some serious traffic this holiday season now?
This was a very handy handbook for you to ace your holiday marketing strategy like never before. You can gather up an experienced team of SEO professionals and with all hands on deck, imagine the kind of exposure you can get for your brand this season.
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