Steve Hamm — August 11, 2017 — August 11, 2017
tswedensky / Pixabay
Hosting landing pages on your website is a technique for generating qualified leads and boosting your sales. By optimizing those landing pages, you can increase your conversion exponentially.
More leads = more ROI
To help you out with that, we’ve put together eight quick tips for optimizing your landing page.
Clean Out the Clutter
You want your landing page to be clean. That way, visitors can easily see who you are, what you’re offering, and what you’re asking in return. The easier this is for them, the more likely that person is to convert.
Bullet points
Online visitors are known for skimming and scanning in between breaks at work, or during the few minutes they have free during the day. Make it simple for them to understand the benefits and more people are going to want what you’re offering.
Whitespace
Clean designs direct a viewer’s eyes and attention. By leaving space in specific areas, you can guide their eyes from your offer to your benefits and then on to your Call to Action.
Above the fold
This is the section of the page that is easily visible without having to scroll. Make sure that your CTA, benefits and form fields are ALL above the fold.
Use Your Landing Page to Build Trust – Don’t oversell
It is better to under promise and over deliver than to do the reverse. That is the fastest way to lose trust – and customers. Tell them what you’re offering and then give them what you’ve promised. If you give them extra, they’ll be pleasantly surprised, and you’ll be pleased with how your word-of-mouth marketing grows.
Show off your smile
Studies have shown that smiling faces increase trust. When you increase your trust, you increase your conversions. Show off your face, that of you and your team, or that of a happy customer.
Improve Your SEO – Use keywords and keyword phrases in your text
Just like you tell customers what you’re about, you need to tell search engines. Make it clear by using keywords or keyword phrases within the text of your page.
Include social share buttons
The more shares your page gets, the more Google “likes” your page, and the higher your page goes in the rankings. Make sure your social buttons are easy to see and highly visible. Try them at the top of your landing page.
If you’re interested in learning more about optimizing your landing page, SEO or other aspects of online marketing, contact us at MaaS Pros.
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