Young Entrepreneur Council February 24, 2021 LinkedIn is a great place to grow your professional network and make valuable business connections — but only if your page and presence on the platform are optimized. Here are some useful things you can do to “supercharge” your LinkedIn page and open up your business to new opportunities.
What’s one way an entrepreneur can supercharge their business’s LinkedIn page to grow their community of followers?
1. Offer LinkedIn-Only Incentives
If you want more people to follow you on LinkedIn, then you need to create incentives for them to do so. You could create a video that’s only available on your LinkedIn page, or create a giveaway or some other type of contest and let people know that they can participate via LinkedIn. Keep directing people and traffic to your LinkedIn page and offer them something unique only for that platform. – Syed Balkhi, WPBeginner
2. Add the Link to Your Email Signature
An efficient way to boost your business’s LinkedIn page is to include the link in your email signature. If you use email a lot to get in touch with customers or vendors, this is a great way to put the spotlight on your LinkedIn page and invite those you know to take a look. It’s also non-intrusive so you aren’t annoying anyone by pushing them into it. – Stephanie Wells, Formidable Forms
3. Optimize for Search
You can supercharge your business’s LinkedIn page by optimizing your profile for search. When people use the search feature on LinkedIn, they are shown results based on relevancy. If you want to grow, you have to connect with people interested in your product or service. Creating a keyword-rich profile page ensures more people will find your page, which means more growth opportunities. – Chris Christoff, MonsterInsights
4. Share Posts That Encourage Engagement
The best way to build traffic on your LinkedIn page is to create posts that encourage engagement. Ask your followers for their opinions on specific topics and issues within the industry. You’ll find that people are more than happy to voice their opinion, which will eventually help you grow your LinkedIn profile. – John Turner, SeedProd LLC
5. Interact With Your Target Market
Create value and reach out. LinkedIn and most social media platforms are software replicating networking environments in the physical world. So, create content and interact with your target market. The more you do this, the better you’ll get because you’ll find what creates engagement and do more of that. There’s really no secret here. – Samuel Thimothy, OneIMS
6. Cross-Promote Your LinkedIn Page
One creative way to supercharge your LinkedIn profile is to connect and promote it on your other social media networks. Some business owners have plenty of success growing their Facebook business pages, but can’t see traction on LinkedIn. If this is the case, share posts from your LinkedIn on your Facebook account and encourage people to follow your brand. – John Brackett, Smash Balloon LLC
7. Treat It Like Any Other Social Media Page
One mistake entrepreneurs make with LinkedIn pages is that they treat them as professional business listings and nothing more. Post regular updates and general content and engage with your audience. Be more interactive and contribute on a timely basis. – Andrew Schrage, Money Crashers Personal Finance
8. Be Relevant
The best way to supercharge your LinkedIn page is to be relevant. Don’t just randomly post promotional content on your profile. Always make sure that your content is helpful for your followers. This will encourage them to like and share your content, which, in turn, will increase your visibility. It’s a very powerful way of building your credibility and growing your authority. – Thomas Griffin, OptinMonster
9. Keep Up With Changing Features
LinkedIn keeps changing its features and many people don’t keep up with these changes. To supercharge your business’s LinkedIn page, go back to it and explore every element of the page. You may find that there are new places where you can insert videos and images. Fill in as many fields on your business page as possible and you’ll likely stand out compared to other brands on LinkedIn. – Blair Williams, MemberPress
Digital & Social Articles on Business 2 Community
(15)
