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AI-powered martech news and releases: August 29
Hi, Welcome Welcome back UK government promises teachers an AI chatbot helper that will “generate accurate, high-quality content.” Good luck. Constantine von Hoffman on August 29, 2024 The U.K.’s government is giving teachers AI chatbots to help them “mark and plan lessons.” The AI will be trained on government documents including curriculum guidance, … Continue reading AI-powered martech news and releases: August 29
Japan’s Nippon Steel plans to invest $1.3 billion more in U.S. Steel’s mills
August 29, 2024 Japan’s Nippon Steel plans to invest $1.3 billion more in U.S. Steel’s mills The spending is on top of the $1.4 billion investment plan through 2026 already pledged as part of the takeover proposal. BY Reuters Japan’s biggest steelmaker Nippon Steel said on Thursday it plans to make an additional investment of about … Continue reading Japan’s Nippon Steel plans to invest $1.3 billion more in U.S. Steel’s mills
OpenAI and Anthropic agree to share their models with the US AI Safety Institute
OpenAI and Anthropic agree to share their models with the US AI Safety Institute A Google spokesperson told Engadget it’s in discussions with the agency. will shanklin Updated Thu, Aug 29, 2024 OpenAI / Anthropic OpenAI and Anthropic have agreed to share AI models — before and after release — with the US … Continue reading OpenAI and Anthropic agree to share their models with the US AI Safety Institute
Data analysis and market research top list of AI use cases
Marketers seek practical AI applications for campaigns, study finds. And CTV eclipses AI among consumer interests. Chris Wood on August 29, 2024 Marketers are tapping into AI’s analytics and research capabilities in higher numbers than for genAI content production, according to a new survey of over 1,200 marketers by adtech platform Mediaocean. The same … Continue reading Data analysis and market research top list of AI use cases
Bill Gates-Backed Startup Personalizes Individual Recommendations, Apps To TV
Gates-Backed Startup Personalizes Individual Recommendations, Apps To TV by Laurie Sullivan , Staff Writer @lauriesullivan, August 29, 2024 Advertisers talk about customization, but few deliver on the promise. Likewise, a startup backed by Bill Gates, figured out how to truly customize newsletters and app content to the individual that feeds into connected devices such as TVs. … Continue reading Bill Gates-Backed Startup Personalizes Individual Recommendations, Apps To TV
Nationwide listeria ice cream recall leads to Chapter 11 bankruptcy filing and layoffs for Totally Cool brand
August 29, 2024 Nationwide listeria ice cream recall leads to Chapter 11 bankruptcy filing and layoffs for Totally Cool brand The Maryland-based company made headlines this summer when dozens of its products were identified in an FDA recall notice as posing a possible health risk. BY Michael Grothaus We all know that food recalls can have … Continue reading Nationwide listeria ice cream recall leads to Chapter 11 bankruptcy filing and layoffs for Totally Cool brand
RMN ad spending up 26% but questions remain
The spending increase comes despite fewer brands using RMNs. This may change: 66% expect them to become valuable marketing tools by 2026. Constantine von Hoffman on August 28, 2024 Ad spending on retail media networks (RMN) is projected to increase 26% this year to nearly $ 55 billion, according to a new study from … Continue reading RMN ad spending up 26% but questions remain
How to fall back in love with your job
August 29, 2024 How to fall back in love with your job If you used to love what you did and are now feeling defeated or disengaged, there are options. BY Stephanie Vozza Most of us are excited to start a new job. The newness of your responsibilities and working relationships makes going to work each … Continue reading How to fall back in love with your job
The companies with the most low-wage workers are spending billions on stock buybacks instead of raises
August 29, 2024 The companies with the most low-wage workers are spending billions on stock buybacks instead of raises A new report sheds light on exactly where these companies’ priorities lie. While some Americans have been looking to tighten their belts recently, U.S. corporations have been on a spending spree—but that money hasn’t been going … Continue reading The companies with the most low-wage workers are spending billions on stock buybacks instead of raises
How to optimize your app as part of a cross-device approach
Dive into the benefits of apps over mobile websites, and learn how to seamlessly integrate them into your marketing mix. Sam Burr on August 28, 2024 The number of smartphone users globally is forecast to hit 7.7 billion by 2027, with each device providing another potential touchpoint for businesses to engage with customers. A … Continue reading How to optimize your app as part of a cross-device approach
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