Having used up all the available human-made data, scientists are now training large language models on AI-created data. This is a very bad idea.
What do artificial intelligence and the Holy Roman Empire have in common? Inbreeding by both produced something called the Habsburg Jaw. (physical example at right)
The Holy Roman Empire was a motley collection of pieces of Europe that lasted from 1516 to 1918 and was ruled by the Habsburg family from start to finish. Staying in power for 402 years is no easy task. One of the big problems is running out of male heirs. To address this problem, the Habsburgs practiced consanguinity.
This resulted in many generations having a huge, jutting jaw. Not only was it unattractive, it also caused great pain. (Inbreeding didn’t help them intellectually either: The Habsburgs started World War I which finished them and their empire.)
The Habsburgs became relevant again when Jathan Sadowski saw the jaw as the perfect metaphor for what happens when artificial intelligence is trained on data generated by artificial intelligence.
This is happening because scientists ran out of human-created data for training large language models. That’s right, they’ve already used all the data available on the internet.
Anyway, here’s this week’s AI-powered martech solutions, releases and upgrades.
- Wix released AI-powered tools to suggest blog topics, generate content, and create images for target audiences. This new feature allows users to quickly turn ideas into near-ready articles, reducing the time and effort needed to create engaging content.
- Goldcast’s Content Lab is an AI-powered tool that repurposes video content into multimodal, multichannel formats. B2B marketers can use videos from events, webinars, or customer testimonials to create multichannel content more efficiently and cost-effectively.
- Chatmeter’s Surveys 2.0 from its Pulse AI: Signals platform provides multi-location businesses with a comprehensive view of customer insights. By analyzing survey data, reviews, and social data in real-time, this tool offers a precise understanding of customer behaviors and motivations at both the location and enterprise levels.
- Flashtalking by Mediaocean’s Social Ads Manager, powered by Hypermode, is designed to streamline and optimize workflow across multiple social platforms. It integrates AI and automation to manage advertising campaigns at scale across various social media platforms through a user-friendly interface.
- Vimeo launched an AI-powered video translation solution that uses generative AI to translate video, audio, and captions into multiple languages while replicating the original speakers’ voices. This solution aims to reduce the time and cost associated with traditional translation methods.
- Innovid’s Harmony Frequency is a holistic frequency management solution for CTV and digital advertising. It provides DSPs with frequency intelligence across a brand’s media portfolio before bidding, aiming to reduce ad waste, enhance campaign effectiveness, and improve the viewing experience.
- Persado’s new genAI technology lets brands create scalable content that engages specific groups. It includes 20 pre-built marketing segments to speed up message generation and allows brands to tailor content by defining attributes or using pre-built segments. Users can also upload existing segment documentation to create custom segments based on unique customer attributes.
- Forum3’s Spok is an AI-powered marketing tool that combines the functions of a researcher, data scientist, strategist, and planner. Spok aims to help businesses understand customer behavior, improve content strategy, and increase ROI across digital channels.
- Thinking Media and streamr.ai developed a programmatic, self-serve CTV advertising platform. Using streamr’s genAI technology, allows small and medium-sized businesses to reach audiences on Thinking Media’s free, ad-supported streaming TV service, STIRR.
- Getty Images updated its generative AI services and tools. The update includes faster image generation speeds, enhanced 4K generation detail, support for more detailed prompts, longer prompt capabilities, and advanced camera controls. The company is also introducing AI modification capabilities for generated and pre-shot creative images.
- FOMO.ai’s Tools platform is a suite of AI-powered solutions designed to improve content creation and marketing processes.
- Metricool updated its social media management platform with LinkedIn Personal Page Analytics, an updated AI Social Media Assistant, and integrations with Google Drive and Canva. The AI Social Media Assistant now provides caption recommendations based on top-performing posts in Metricool’s analytics dashboard.
- Taboola’s Taboola for Audience is an AI-powered technology aimed at helping publishers drive more traffic. This unified audience development platform includes exclusive acquisition channels, reader experience personalization, and actionable audience insights for editorial and commercial teams.
The post AI-powered martech news and releases: August 1 appeared first on MarTech.
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