AI-powered martech news and releases: August 29

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UK government promises teachers an AI chatbot helper that will “generate accurate, high-quality content.” Good luck.


on August 29, 2024

 

 

The U.K.’s government is giving teachers AI chatbots to help them “mark and plan lessons.” The AI will be trained on government documents including curriculum guidance, lesson plans and anonymized pupil assessments “so they generate accurate, high-quality content,” according to a statement. There’s a first time for everything, I suppose.


The Register’s Richard Speed notes that when he asked ChatGPT and Microsoft’s CoPilot how often the letter “r” appears in raspberry, they both answered “Twice.” Google’s Gemini said the answer was four. That averages out to 2.6 “r”s per raspberry. Maybe the AI will do better in phys ed. 


 


Now here are this week’s AI-powered martech news and releases:



  • Talkmap’s Talkdiscovery 9.0 features Continuous Question Intelligence (CQI). This new capability allows customers to automatically and continuously ask specific questions of their conversation data, providing actionable insights seamlessly.
  • Jun Group has an enhanced sentiment analysis tool for influencer marketing campaigns. The tool uses large language models to analyze social media comments, categorizing commenters while preserving privacy. It’s now available to Jun Group’s customers and works with major social platforms.
  • Vue Industries’ Cognitive Content is an AI-powered marketing tool designed to streamline and enhance various aspects of marketing strategy and execution. It aims to reduce the time and resources needed for campaigns while improving results.
  • Outset’s new AI-moderated usability testing feature allows researchers to leverage AI moderators to conduct testing, with the AI guiding participants through product experiences and asking contextual questions in real time.
  • Taboola’s AI-powered bidding technology Maximize Conversions is now available to all advertisers. This technology automates campaign bidding, allowing advertisers to focus on their budget and marketing objectives while the algorithm manages their campaigns efficiently.
  • AesirX’s Marketing Automation Platform unifies digital marketing efforts across multiple channels. The platform integrates with major social media networks and content management systems, offering a centralized dashboard for marketers to control and optimize their outreach.







 


The post AI-powered martech news and releases: August 29 appeared first on MarTech.

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Constantine von Hoffman is managing editor of MarTech. A veteran journalist, Con has covered business, finance, marketing and tech for CBSNews.com, Brandweek, CMO, and Inc. He has been city editor of the Boston Herald, news producer at NPR, and has written for Harvard Business Review, Boston Magazine, Sierra, and many other publications. He has also been a professional stand-up comedian, given talks at anime and gaming conventions on everything from My Neighbor Totoro to the history of dice and boardgames, and is author of the magical realist novel John Henry the Revelator. He lives in Boston with his wife, Jennifer, and either too many or too few dogs.

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