The IOC’s AI agenda, aimed at cleaning up its image and improving the Olympics, results in social media monitoring and athlete support chatbots.
Welcome to The Olympics, now with AI!
Earlier this year, the International Olympic Committee (which definitely no longer has any problems with corruption) released the Olympic AI Agenda. It promises to use AI to “foster an ethos of integrity,…deliver impact that reduces barriers to participation,” increase solidarity and improve sustainability and the role of sport in society.
The IOC’s AI hype was a good effort, but it’s far behind current leaders, “destroying humanity” and “putting everyone out of work.” While it’s a nice try, it is unlikely to get the Olympics onto the medal stand.
In concrete terms, this means the IOC is using AI for:
- Monitoring social media platforms to find and flag abuse aimed at athletes.
- A chatbot to help answer athletes’ queries in natural language.
- Running a virtual version of the Olympic venues to track energy use.
NBC’s voice clone of sportscaster Al Michaels is the current front-runner for best use of AI at the Olympics. This is Michaels’ second historic encounter with artificial recreation. The first was in 2006 when Disney traded him to NBC for the rights to Oswald the Rabbit, the ur-Mickey Mouse.
Anyway, here are this week’s AI-powered martech releases etc.:
- Taboola, a leader in natve advertising, launched a new AI platform to help publishers attract more readers. It combines AI personalization with exclusive channels to reach users and allows editorial teams to personalize the reader experience across their site. Additionally, it provides actionable audience insights for content strategy development.
- AnyAI, a new video platform, lets users create high-quality videos from text input. It also personalizes video recommendations based on user preferences and viewing history. The platform uses adaptive bitrate streaming to ensure smooth playback regardless of internet speed.
- Meltwater, a media intelligence company, partnered with Blackbird.AI to combat misinformation. This collaboration combines Meltwater’s social listening with Blackbird.AI’s narrative intelligence, allowing clients to proactively address reputational threats and make data-driven decisions.
- Fibr, an AI personalization company, launched a hub for B2C marketers with a pay-as-you-go model. Their AI personalizes content based on brand guidelines and audience data, aiming to improve customer experiences and conversions.
- Ipsos, a market research firm, introduced Creative|Spark AI, a tool that predicts human reactions to video ads and delivers insights quickly. It’s available as self-service or with full creative support.
- Metricool, a social media management platform, announced new features including LinkedIn analytics, an enhanced AI assistant, and integrations with Google Drive and Canva. The AI assistant now offers caption recommendations based on top-performing posts.
- Gopuff, a delivery service, launched its ad platform powered by AI and machine learning. It personalizes ads based on individual customer data, leading to increased ad relevance, click-through rates, and conversions.
- Mobile Insight, a retail solutions company, launched VIBA AI, an AI-powered conversational sales platform. VIBA AI blends AI with live representatives to personalize customer interactions in stores. It leverages data and effective sales strategies for a better in-store experience.
- Pitchit introduced an AI-powered lead qualification platform that automates the initial stages of the sales process. The platform can sync leads from various channels, qualify them, and gather necessary information before transferring them to human sales reps.
- Arcane, an AI marketing startup, launched an AI app bundle designed to streamline content marketing for startups. The bundle offers tools for industry and audience research, content generation, and LinkedIn post creation, aiming to simplify content marketing tasks for busy marketers.
The post AI-powered martech news and releases: July 25 appeared first on MarTech.
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