AI-powered martech news and releases: June 27

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The smallest companies are biggest AI adopters: 42% of companies with 10 or fewer employees are now using it, only 23% of those with 100+ are.

on June 27, 2024
 
AI-powered martech news and releases: June 27

Small companies are the biggest adopters of AI, according to a new report. 

Pipedrive’s Annual State of Sales and Marketing report found 42% of companies with 10 or fewer employees are now using AI tools. This compares with 37% of companies with 11 to 100 employees and 23% of companies with 100+ employees. 

Now, here are this week’s AI-powered martech solutions, enhancements and releases.

  • Bloomreach’s Loomi AI ecommerce platform has seven new features. They include AutoSegments for audience segmentation; Loomi Analytics Assistant which finds trends in data, Weblayer Varient Generator which reduces campaign creation and testing time by generating variants of personalized onsite banners; AI Studio customizes search ranking algorithms with no coding; Visual Search lets customers upload images and then search for similar items; and Loomi Search in 33 Languages. 
  • Baresquare’s Tywin is an autonomous ecommerce AI agent. It can conduct root cause analysis at speed, create forecasts based on existing revenue plans or generate them from historical data, and make performance optimization suggestions prioritized for revenue impact.
  • Meltwater’s Copilot, built in collaboration with Microsoft, is a communications assistant for Microsoft Teams and Microsoft 365 “that allows users to surface real-time insights such as brand mentions, sentiment analysis, key issues, and competitive benchmarking, all within their Teams environments.”
  • Stirista’s AI CPM Optimizer is embedded in its media buying platform. It is designed to let customers buy impressions on CTV inventory at a lower cost while bidding high enough to purchase the impression successfully.
  • Productsup added AI tools to its platform that enable businesses to generate and manipulate product content per audience, channel and market. The tools include content generation, translations, spec adjustments, SEO optimization and regex and twig generation.
  • Innervate added AI-powered customer segmentation, dynamic product recommendations and buyer journey orchestration to its CDP platform.
  • Basis Technologies added features to its AI-powered media automation platform. Tools include market trend and DSP inventory forecasting, creating bidding models for programmatic ad buying, bid shading and group budget automation.
  • Carter is a new platform for targeting, engaging and converting retail media network audiences. It lets businesses plan, activate, and measure RMN marketing campaigns, provides tools for managing and monetizing customer interactions and acts as a bridge between publishers and advertisers providing monetization opportunities in hi-touch areas for mid to large corporations.

 

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About the author

 

Staff

Constantine von Hoffman is managing editor of MarTech. A veteran journalist, Con has covered business, finance, marketing and tech for CBSNews.com, Brandweek, CMO, and Inc. He has been city editor of the Boston Herald, news producer at NPR, and has written for Harvard Business Review, Boston Magazine, Sierra, and many other publications. He has also been a professional stand-up comedian, given talks at anime and gaming conventions on everything from My Neighbor Totoro to the history of dice and boardgames, and is author of the magical realist novel John Henry the Revelator. He lives in Boston with his wife, Jennifer, and either too many or too few dogs.

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