AI-powered martech news and releases: September 12

In the second quarter of this year, Meta, Alphabet, Microsoft and Amazon spend a combined $54.9 billion on AI.

Some interesting AI data points in the news:

• AI marketing assistant is the fastest-growing job in marketing with 21% projected job growth, according to a Linkee.ai study.
• Market research analysts have the lowest unemployment rate, 3.2%, according to the same study.
• 77% of all workers using AI say the technology is doing more work for them, and that it’s contributing to burnout and making it harder to be productive, according to a study by Upwork.
• AI is expected to produce 48% of social media marketing content by 2026, according to a Capterra study.

And there’s this, from The Wall Street Journal’s article on AI spending:

Now, here are this week’s AI-powered releases:

• Yext’s Yext Social is an AI-powered social media management solution that manages local customer engagement at scale globally. Key features and benefits include AI-Driven Content Creation, which generates social media captions and posts reflecting local distinctions and audience preferences. Unified Platform Experience manages corporate and local social accounts from a single interface. Advanced Analytics and Insights tracks engagement metrics and measures the success of local social efforts.
• Databook’s DatabookGPT is a suite of generative AI capabilities and integrations to assist sales. Key features include Role-based Responses: Prompt responses are personalized to the user’s roles. Account Plan Creator generates a structured account strategy. Buy Profile Playbook / Contact Strategy provides a list of key buyers, contact information, personalized narratives and recommendations for how and when to engage. Executive Briefings on an account’s status, including company business performance and competitive positioning. Meeting Prep Assistant creates a topic-specific agenda with targeted discovery questions. Email Guidance creates outreach email templates based on data specific to any context or buyer.
• Pi Datametrics’ Optimize Now is a content optimization tool for improving page and SEO content performance. Key Features include Quality Signals: Evaluates content’s strengths and weaknesses against Google’s Helpful Content Guidelines, providing a comprehensive Content Quality Score out of 100 with a direct comparison between your page and the page currently ranking first for your target keyword; Page Content and Theming analyzes available SERP and creates recommendations for constructing page content to rank for rich results by including the most effective content elements and tags; Internal Linking Opportunities finds linking opportunities within your site, boosting page authority and visibility using existing domain authority and providing anchor text suggestions to enhance your target URL’s performance.
• Tracer’s Flora is an AI system designed for brand protection. Key features include filtering irrelevant threats detected and identifying what intellectual property rights are potentially violated; recommendations on which threats should be enforced and which ones should be auto-closed due to lower priority or brand owners’ inability to takedown; providing legal evidence to use during enforcement takedown to maximize compliance rates with third-party platforms.
• Brightcove’s Brightcove AI Suite handles video content creation, audience growth and engagement. Key features include Content Creation: Generative solutions help customers create more videos quickly from existing content libraries. AI Content Multiplier automates tasks like reformatting, auto-clipping, summarization, and creating highlight reels. AI Universal Translator provides accurate translations across 130 languages and dubbing in over 80 languages. Content Management and Optimization solutions accelerate workflows and simplify managing content libraries. AI Metadata Optimizer generates descriptions and transforms content into searchable datasets. Content Engagement and Monetization solutions help customers maximize content engagement and revenue. AI Engagement Maximizer offers automated video interactivity, personalization, and recommendations. AI Revenue Maximizer optimizes ad placements and durations to maximize revenue. Quality and Efficiency solutions help manage costs without compromising quality. AI Cost-to-Quality Optimizer reduces encoding, storage, and content delivery costs while maintaining viewer experience.
• Wix.com’s AI theme assistant is designed to streamline and enhance the website design process. It provides users with personalized guidance and real-time suggestions. 
• Oracle added AI capabilities to its Oracle Fusion Cloud Applications Suite. Key features include 50+ AI agents across various applications to automate repetitive tasks. AI agents in Oracle Fusion Applications automate business processes and provide personalized insights. Oracle Cloud ERP’s AI optimizes financial processes, improves sustainability analytics and has predictive cash forecasting capabilities. Oracle Cloud CX enhances personalization and improves upsell and cross-sell conversions. Assisted authoring capabilities provide sales teams with AI-generated responses to contract questions, emails and summaries for quotes and proposals. Oracle CX Unity can detect engagement signals and recommend next best actions based on user roles and topics.
• Sprout Social added features to its social media management software. They include Analyze by AI Assist, which creates executive summary insights for reporting widgets; Conversation Breakdown Widget applies data lenses like sentiment to active conversations; Comment Sentiment in Reports provides new positive/negative/neutral comment counts. 
• IdendefAI’s Fluffy Muffins an AI-powered browser designed to enhance social media interactions. Key features include Smart Replies which create tailored responses—witty, professional, or casual—within social media platforms; Link Summarization summarizes articles shared in chats; Interactive Learning explores specific terms and phrases to enhance the browsing experience; Language Translation does real-time translation; and Privacy Control has customizable settings to manage data handling and ensure security.
• DMi Partners’ Lumina by DMi is a platform for measuring and reporting affiliate campaigns. It incorporates cost metrics for comprehensive ROAS and profitability reporting, provides detailed and tailored reports, and enhances data for insights into performance.
• Choppity’s ClipAnything is a video search tool for producing social media content. It analyzes a video’s audio, visuals, and sentiment, offering a comprehensive search capability that goes beyond language.
• Zappi added AI Quick Reports to its consumer insights platform. It analyzes research data and creates an overview of both qualitative and quantitative insights.

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