AI-powered martech releases and news: March 28

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86% of startup founders say AI is helping their company’s GTM strategy, according to a new HubSpot report.


on March 28, 2024

AI is turning out to be a huge help for startups, according to a new HubSpot report (registration required). Here are some top-line findings:



  • 86% of founders said the use of AI has helped their company’s GTM strategy.
  • 74% say that AI has positively impacted their ability to upsell or cross-sell.
  • 43% found AI tools to be most impactful in marketing, helping with creating content (48%), data analytics and reporting (45%) and learning how to do things (45%).
  • 42% of startups use AI to support personalized pricing strategies using customer behavior insights.
  • 38% use AI-powered chatbots or virtual assistants to provide instant customer support.

And now, here’s this week’s roundup of AI-powered martech releases, upgrades and integrations.



  • Seedtag’s Contextual TV is an AI-driven advertising solution for connected TV (CTV) that aims to enhance ad strategies and campaigns with privacy compliance and effective targeting.
  • Measured has a new media measurement platform featuring AI and machine learning. It offers advanced geo-testing for accurate media effectiveness measurement and an integrated methodology for comprehensive media performance analysis.
  • Contentful’s Contentful Studio lets digital teams create and manage digital experiences with AI assistance, offering scalability, creative autonomy and automated content generation.
  • Zorang’s ContentHubGPT for Walmart Marketplace lets Walmart Marketplace sellers create  SEO-optimized, story-like descriptions for their product content. 
  • Conversica’s Conversational AI solution now integrates into platforms such as Salesforce Marketing Cloud, Adobe Marketo, Oracle Eloqua, Hubspot Marketing Hub and Microsoft Dynamics 365 Marketing.
  • Twilio’s Twilio Flex has two new programs: Unified Profiles and Agent Copilot. Unified Profiles provides access to a native data layer powered by Segment, enabling the collection and activation of real-time, consented data for personalized interactions. Agent Copilot leverages this data alongside AI to automate processes.
  • Media Shower is a platform offering an end-to-end solution for creating high-performing marketing materials. It contains several dozen AI assistants that help marketers draft a wide array of marketing materials, from blog posts to marketing plans and beyond. Then marketers can easily send these AI drafts to a creative team at Media Shower who turn them into polished, professional marketing materials. 
  • NICE’s Enlighten XM offers comprehensive customer experience management by integrating data and analytics for personalized interactions, creating individual memory graphs and ensuring seamless conversational continuity across devices.
  • Five9’s GenAI Studio provides a platform for customizing AI models for contact centers, offering personalization, control and responsible AI management for better customer and employee experiences.
  • Kognitiv’s Kognitiv Amplify is an AI-driven media optimization software that enhances targeted advertising, hyper-personalization and real-time optimization, utilizing data for customer acquisition and engagement.
  • Contentful’s Contentful Studio lets digital teams create and manage digital content with visual tools, offering scalability, autonomy and AI-powered automation for efficient content management.
  • Braze’s Sage AI by Braze enhances customer experiences with personalized recommendations, enables personalization through Braze Canvas and provides tone control for AI-generated content, along with a new metric for reliable email open rates.







 


The post AI-powered martech releases and news: March 28 appeared first on MarTech.

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Constantine von Hoffman is managing editor of MarTech. A veteran journalist, Con has covered business, finance, marketing and tech for CBSNews.com, Brandweek, CMO, and Inc. He has been city editor of the Boston Herald, news producer at NPR, and has written for Harvard Business Review, Boston Magazine, Sierra, and many other publications. He has also been a professional stand-up comedian, given talks at anime and gaming conventions on everything from My Neighbor Totoro to the history of dice and boardgames, and is author of the magical realist novel John Henry the Revelator. He lives in Boston with his wife, Jennifer, and either too many or too few dogs.

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