AI-powered martech releases and news: May 2

Marketing Technology AI-Powered, , ,

Meta adding chatbots to everything isn’t going too well; and, what happens when a Catholic bot ordains itself?

on May 2, 2024
 
AI-powered martech releases and news: May 2
  • StreamAlive added GenAI capabilities to its live audience engagement platform. Functions include generating polls and open-ended questions that presenters can use as prompts and conversation starters. These are based on presentation topic and audience type (e.g. corporate employees, students, etc.). Audience interactions are captured and visualized in StreamAlive’s existing suite of visual interactions such as Wonder Words (wordclouds) and Talking Tiles.
  • Iterable added two functions to its customer engagement platform. Journey Assist uses prompt-based AI to create custom-designed journeys or efficiently enhance existing ones.  Smart Segmentation simplifies building instant customer segments by unifying and activating data.
  • Tealium’s Tealium for AI is a suite of customer data collection, management and activation solutions. Functions include collecting consented, real-time, and comprehensive customer data collection across all devices and platforms. Mitigating AI compliance risks in consent integration, encryption, filtering, and orchestration through actions like blocking non-consented data from AI models. Labeling customer data and enriching it with contextual information, such as metadata, visitor profiles, and audience badges. Automating standardization, transformation, error management, and enrichment for incoming customer data right from the source.
  • Toast’s Digital Storefront and Marketing Suite lets restaurants create email marketing campaigns aligned with brand and marketing goals. It also automates marketing campaigns based on guest data. 
  • Zingtree’s AI CX toolkit includes CX Answers which uses CX-specific Large Language Models (LLMs) to help customers and agents find accurate information; CX Actions a no-code workflow layer that can automate critical business actions, such as appointment scheduling, billing inquiries, refunds, and returns. 
  • Tunnl’s Reach & Frequency provides audience-based linear TV exposure measurement and optimization. It measures impressions, reach and frequency on linear TV. It provides data for optimizing campaigns by retargeting exposure-based audiences across linear, streaming and digital channels. 
  • Monocle is an AI-powered promotion platform. It connects to a brand’s store and email/SMS platforms, delivering a performance snapshot alongside a granular analysis of promotion indicators impacting brand performance such as online revenue, budget spent on promotions to date, average incentives given to customers, customer lifetime value, and more.
  • AdGPT can automate digital ad creation for SMBs. It lets users create high-finish ads, without any previous advertising experience, that are optimized for digital platforms, including Facebook, Instagram, X (Twitter), Google, Taboola and Outbrain. It can also generate 100 complete and unique ads in seconds based on simple user prompts. 

 
About the author
 

Staff

Constantine von Hoffman is managing editor of MarTech. A veteran journalist, Con has covered business, finance, marketing and tech for CBSNews.com, Brandweek, CMO, and Inc. He has been city editor of the Boston Herald, news producer at NPR, and has written for Harvard Business Review, Boston Magazine, Sierra, and many other publications. He has also been a professional stand-up comedian, given talks at anime and gaming conventions on everything from My Neighbor Totoro to the history of dice and boardgames, and is author of the magical realist novel John Henry the Revelator. He lives in Boston with his wife, Jennifer, and either too many or too few dogs.

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