Zigzy, a direct-to-consumer home-lending brand specializing in all cash offers, has tapped Philadelphia-based Harmelin Media as its media agency of record.

Harmelin, which broke its first campaign for Zigzy earlier this month in Dallas, utilized linear TV, OTT, audio, social, out-of-home and paid search to reach prospective home buyers.

“The American dream of home ownership was at risk. We can’t change what’s happening in the market, but we can level the playing field by equipping families with the resources they need to get the house of their dreams,” Zigzy CEO Rick Arvielo says in a statement, adding, “Harmelin’s reputation and capabilities give Zigzy and homeowners the best opportunity to make that connection in Dallas.” 

The media agency review for Zigzy was handled by Zach Rosenberg Consulting. Billings were not disclosed.

The agency broke its first campaign earlier this month in Dallas, utilizing linear TV, OTT, audio, social, out-of-home and paid search to reach prospective home buyers.