Sources say Alphabet has been in talks with investment banks over the possibility of a deal.
Alphabet, Google’s parent, has been speaking to advisers about the possibility of making an offer to acquire HubSpot. HubSpot has a current market valuation of $ 32 billion.
Alphabet has met with Morgan Stanley to discuss a possible deal, according to sources. No offer has yet been made and there is uncertainty as to whether it will happen.
This comes against a background of Google under pressure from multiple allegations of antitrust practices.
Why we care. HubSpot, founded in 2006 by Brian Halligan and Dharmesh Shah, is one of the highest profile vendors in the martech space. This story, of course, may go nowhere. But people will talk about it.
The post Alphabet said to consider offer to acquire HubSpot appeared first on MarTech.
MarTechAbout the author
Kim Davis is currently editor at large at MarTech. Born in London, but a New Yorker for almost three decades, Kim started covering enterprise software ten years ago. His experience encompasses SaaS for the enterprise, digital- ad data-driven urban planning, and applications of SaaS, digital technology, and data in the marketing space. He first wrote about marketing technology as editor of Haymarket’s The Hub, a dedicated marketing tech website, which subsequently became a channel on the established direct marketing brand DMN. Kim joined DMN proper in 2016, as a senior editor, becoming Executive Editor, then Editor-in-Chief a position he held until January 2020. Shortly thereafter he joined Third Door Media as Editorial Director at MarTech.
Kim was Associate Editor at a New York Times hyper-local news site, The Local: East Village, and has previously worked as an editor of an academic publication, and as a music journalist. He has written hundreds of New York restaurant reviews for a personal blog, and has been an occasional guest contributor to Eater.
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