That’s the premise of Amazon Ads new campaign, created by Anomaly. Rufus handled media

Debuting on the heels of an OOH activation at Cannes Lions, a 30-second global spot centers the effort. “Ads That Work as Hard as You Do” positions Amazon Ads as a go-to medium. As the spot makes clear, poor placement can wreck the vision of the creative director and fair to deliver to a target audience.

It’s about a campaign for a beverage called Cheri — and the effort that goes into producing it. But the work is a bust. Not due to quality, but because the final image runs on a billboard blocked by a tree on a busy freeway.

The spot’s copy nails it: “All that, for this?”

Three 15-second ads are running in France, Italy, Germany, Spain, the U.K. and Canada. There are online video, social media, digital display and digital audio executions.

By ending with the obscured billboard, the campaign underscores that Amazon Ads offers loads of alternative premium media placements across integrated platforms. Metrics and analytic ensure clients get what they pay for.

“This campaign honors the hard work that our customers put into building advertising. We’ve all been there — you pour your heart and soul into creating something special, and it goes sideways. Simply put, this campaign is our love letter to the industry, and our chance to highlight how Amazon Ads addresses customers while delivering effective results. That’s the cherry (pun intended) on top!” Carly Zipp, director, brand marketing at Amazon Ads, told Agency Daily.