Ivan SerranoSo you have an amazing story to tell, but you have no idea how to get the word out. Do you write about it in your blog? Do you share the news on social media? Or both?
Social amplification is a strategy many brands struggle with. While most businesses have a great story to tell and amazing content to share, they don’t know how to share it on the right social channels. This is why it’s important for brands to know how they can take advantage of paid social amplification.
Brands such as Oreo and Doritos have benefited from paid social amplification over the last year. For example, Oreo created a Snack Hack website that provide how-to and DIY videos via short Vines. Oreo was able to turn this content into a campaign that built more awareness of its brand.
Paid social amplification isn’t just about advertising your brand on social media; it’s about building awareness of your brand online. Paid social amplification uses advanced techniques to help brands target the right audience and spread their message as quickly as possible.
When using paid social amplification, there are a few things to keep in mind. First, every brand needs to have owned media. This means that you should already have a blog or social media accounts created. As you create owned media, make sure it’s tailored to your target audience and is well-researched. It’s also important to share your content on a variety of social challenges and even create a microsite.
After you have owned media, you can invest in paid media. Paid media simply means paying for social advertisements for your brand. For example, if you’re hoping to attract more customers through Facebook, you’d pay for a Facebook advertisement that’d attract more customers to your website.
For example, Samsung Mobile created a targeted ad that would attract more Millennials to purchase their products. The ad contained a strong call-to-action inviting customers to trade in their old device for up to $ 300 and also contained images of new products. This Facebook advertisement was effective because it related to Samsung’s target audience and directly asked customers to take action.
As you continue to use paid social amplification, you’ll notice that more people will become aware of your brand. Soon, you will begin experiencing earned media, which happens when you grab the attention of an influencer or blogger. Through earned media, news outlets and other forms of media will begin to pick up on your content. This is a great way to increase exposure for your brand and attract a greater following.
Now that you understand how to use paid social amplification, it’s important to create a goal for your strategy. You can’t simply purchase a social media ad and hope it increases your sales. You need to create a strategy that’s driven by a goal such as brand awareness or increasing interest, which will help you choose the most effective social media ads for your brand.
By selecting a goal for your paid social amplification strategy, you’ll be more prepared to measure the success of your campaign. For example:
Let’s say it’s your goal to build customer loyalty. After launching a paid social advertising, focus on metrics such as audience growth rate and return visits to your website. These metrics will help you determine whether your paid social advertisements were useful for boosting customer loyalty.
Increasing awareness of your brand through paid social amplification is a very effective strategy. By following these tips and integrating paid social amplification into your current marketing strategy, you’ll be more likely to attract more customers and gain exposure for your brand.
How do you use paid social amplification to boost your brand?
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