Hana LaRock — May 7, 2017 
Every business has their niche, and within that, they may cater to a very specific kind of audience. Knowing your target audience is essential to bringing in more business and driving your marketing campaigns. However, as much as you should get to know your own audience, it’s important to spread your business to the “people in the back.”
Here’s how to spread your business to wider audiences, without going too far out.
Use Those Hashtags (Social Media is a Blessing)
Spreading to wider audiences shouldn’t have to be so difficult. Just do what you’re good at! Using hashtags and other features of social media can help you push your name out further. Facebook also has the option of “boosting your post.” Take advantage of these little tricks, but make sure to stay on top of all the action.
Interact with People Who Have Word Power
Typically, it’s not too much of a challenge to announce to your own audience what you’ve got going on in your business. Writing press releases or sending out email blasts are good ways to ensure your subscribers are in the know. But, the goal is to reach people who aren’t already on your network. Therefore, get in touch with writers and journalists in your industry and have them write up a piece about your company that others will hopefully take notice of.
Ask Yourself: Is Your Business Family-Friendly?
It may seem like a strange question to ask yourself, but have you ever really thought about it? Unless your company clearly only targets adults, you should otherwise make sure your company is relevant to all ages. Children are often the demographic that spends the most time on media. Making sure that your website is kid-friendly in any way possible may lead your business to be the talk of the dinner table.
Make Your Site Accessible for Everyone
Spreading your business to a wider audience may mean actually physically spreading it to more places. It may be the same kind of people you’re used to having as customers. But, maybe now it will be in another state, another region, or maybe even another country. To do this, you will have to analyze your current traffic and see if there’s any movement from another area. Do some research, hone in on it, and get to know contacts in those places. The more people know who you are, the easier it is to make your company accessible to that wider audience.
Last but not least, you’ll need to utilize the help of a marketing automation service in order to understand your current audience and your future audience. Request a demo to learn more!
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