Joanne McDonagh — April 19, 2018 It is safe to say with the amount of statics out there, recruitment marketing is not a fad.
That being said, there is still a reasonably sized group of professionals in the recruitment industry that don’t realise the difference between an ATS and recruitment marketing software.
Often thinking that they have to choose one over the other, or, obtain an additional budget in order to acquire the missing piece. The reality is there are many 2 in 1 platforms that offer both and will not only save you time with your recruitment but will save you money. Even though many a professional may think that an ATS is the solution to all of their hiring challenges this really isn’t the case.
ATS vs. Recruitment Marketing platform
An ATS allows you to track your candidates throughout your recruitment process from the initial application stage. However, one of the biggest pains today in recruitment is actually attracting quality candidates. In order to do this, you must lead them through the stages of their candidate journey: awareness, consideration, and interest. This is where recruitment marketing comes into action.Recruitment marketing allows employers to showcase their employer brand and create a dual recruitment & marketing strategy to help attract talent and bring their process to life. An ATS then comes into play allowing you to streamline your candidate selection and process and bulk up your talent pool.
80% of talent acquisition managers believe that employer branding has a significant impact on the ability to hire great talent. Source: LinkedIn
So, what are the benefits of a recruitment marketing platform?
The majority of companies are beginning to think of their candidates as consumers. They have a variety of choices when it comes to researching and choosing their next career. Recruitment marketing allows you to build a relationship with candidates before they even begin to think about applying for a job with your company, allowing you to get a competitive advantage over any competition. People don’t apply to companies anymore they apply to brands. 55% of talent leaders see employer branding as the top investment priority in 2017.
66% of people who changed jobs recently were aware of the existence of the company before hearing about the job opportunity. Source: LinkedIn
How has recruitment marketing helped companies with their hiring?
Think about this one, how much is your HR department spending on recruitment in a year? Various tools, various websites etc. How much of that money is wasted? the reality is you probably don’t even know. Linkedin reports a 43% decrease in the cost per candidate for companies that are using recruitment marketing platforms.
Using the right recruitment marketing platform helps companies track the effectiveness of various campaigns, it also provides them with analytics to help prioritize the best investments for their time and money. Using a platform like this has also helped companies build talent pools that they can easily dip into without having to even advertise for an upcoming position and help alleviate costs.
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