Use this checklist to evaluate your systems, uncover inefficiencies and ensure seamless, personalized experiences. Annette Franz on November 26, 2024 Customers have high and constantly evolving expectations for their experience with your brand. As brands work to build stronger connections and increase engagement, technology plays a key role in supporting these efforts. However, it’s … Continue reading 9 things to assess when auditing your CX tech
Several iconic companies have announced significant rebrandings in recent weeks, upending a series of commercial and cultural landmarks. BY Associated Press When Katja Vogt considers a Jaguar, she pictures a British-made car purring confidently along the Italian coastline — a vision of familiarity that conveys “that dreaming, longing feeling we all love.” She’s not sure what … Continue reading How heritage brands challenge consumer identity
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: Using zero-party strategies to boost customer experience. MarTechBot on November 25, 2024 Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from … Continue reading Improving customer experience with zero-party data: Best of the MarTechBot
Mass Effect creator’s new studio is shutting down after three years Casey Hudson’s indie venture fell victim to “an unexpected shortfall of funding.” will shanklin Updated Tue, Nov 26, 2024, Humanoid Origin / LinkedIn Humanoid Origin will be shutting down. The three-year-old indie gaming studio, helmed by former BioWare GM and Mass … Continue reading Mass Effect creator’s new studio is shutting down after three years
How Apple Could Prepare To Ditch Google Search by Laurie Sullivan , Staff Writer @lauriesullivan, November 25, 2024 Successful ad targeting requires a multichannel approach across that can personalize the reach consumers all sizes of computers, from mobile to desktop to the devices that stream live or on-demand content in our living rooms or bedrooms. … Continue reading How Apple Could Prepare To Ditch Google Search
With martech budgets facing cuts, CMOs must rethink metrics, align stakeholders and prove value to secure investments. Frans Riemersma on November 25, 2024 Marketing technology budgets have declined by 18% over the past six years, with Gartner reporting a radical reprioritization of resources this year. Martech budgets experienced the steepest cuts, reflecting a shift … Continue reading 3 steps to increase your martech budget
In a new study, researchers found that ChatGPT creates websites full of deceptive patterns. BY Chris Stokel-Walker Generative AI is increasingly being used in all aspects of design, from graphic design to web design. OpenAI’s own research suggests humans believe web and digital interface designers are “100% exposed” to their jobs being automated by ChatGPT. And … Continue reading ChatGPT was tasked with designing a website. The result was as manipulative as you’d expect
To design a career that’s authentic to you, you must determine how you interact with energy drivers and drainers. BY Stephanie Vozza The majority of employees—a full 80%—who quit their jobs during the Great Resignation regret the decision. That’s according to a survey by the HR and payroll services provider Paychex. In fact, more than two-thirds … Continue reading One simple way to make sure you don’t regret your next career move
It may be time to find new ways to motivate your people to challenge the status quo by expanding their horizons. BY Yonason Goldson Have you ever had your patience sorely tested by an overly inquisitive child? You know the type: No matter what you say to them, they always respond with the same question:? Why? Is it … Continue reading 5 questions to inspire loyalty, motivation, and initiative
A new term has slowly been gaining traction on social media. Will it last? BY Elissaveta M. Brandon Almost two years ago, the Berlin-based artist Boris Eldagsen made the headlines after winning the prestigious Sony World Photography Award with an AI-generated image, then rejecting the award. “AI is not photography. Therefore I will not accept the … Continue reading These artists are rebranding AI image generation with a new name
