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Two phone numbers, one customer and a scheduling mix-up — here’s what happens when messaging systems don’t communicate. Steve Petersen on April 4, 2025 One of the interesting things about being a martech practitioner is the tendency to constantly evaluate and critique how organizations use marketing technology to engage with customers and prospects. Recently, … Continue reading A martech tale of multi-channel confusion
April 04, 2025 Stellantis to lay off 900 U.S. workers in ‘horrifying consequence’ of Trump’s tariffs BY Reuters Stellantis NV said on Thursday it was temporarily laying off 900 workers at five U.S. facilities and pausing production at one assembly plant each in Mexico and Canada, after U.S. President Donald Trump’s tariffs were announced. Trump broadened … Continue reading Stellantis to lay off 900 U.S. workers in ‘horrifying consequence’ of Trump’s tariffs
Note to Microsoft (and other AI companies): This is a bad week to hit people with price hikes. Constantine von Hoffman on April 3, 2025 Stories I noticed while watching the Dow and realizing I picked the wrong week to stop sniffing glue. Goose smashes golden egg: Automated AI bots seeking training data threaten … Continue reading AI-powered martech releases and news: April 3
Your marketing may look successful, but are those clicks turning into sales? Avoid top-of-funnel pitfalls and focus on driving real ROI. Tav Laskauskas on April 3, 2025 Marketers often celebrate a “successful” campaign when click-through rates soar and cost-per-click drops. But then comes the fundamental question: What’s the actual return on ad spend? Do … Continue reading 7 reasons your conversion metrics look great — but your sales don’t
How To Stop Diminishing Returns In Performance Media by Laurie Sullivan , Staff Writer @lauriesullivan, April 3, 2025 Ad fatigue, competition, and platform changes are making it more difficult to sustain performance. Taboola, a performance marketing company, released a report with Qualtrics, an experience management company, that explores key factors behind diminishing returns in paid social, … Continue reading How To Stop Diminishing Returns In Performance Media
April 03, 2025 DOGE’s ‘completely wrong’ USAID termination notices put staffers’ pay and pensions at risk BY Reuters Termination notices sent by billionaire Elon Musk’s cost-cutting team to U.S. Agency for International Development staff were so rife with errors that corrected versions are being issued to avoid affecting pensions and pay, according to five sources familiar with … Continue reading DOGE’s ‘completely wrong’ USAID termination notices put staffers’ pay and pensions at risk
Creative, purposeful touches, like interactive designs that engage customers, make your emails stand out. Kath Pay on April 2, 2025 With inbox fatigue at an all-time high, brands need more than static messages to capture attention. Interactive emails turn passive readers into engaged participants — whether through quizzes, carousels or gamification — creating experiences … Continue reading Interactive email is the game changer brands can’t ignore
Why Amazon, AppLovin Made Surprise Bids For TikTok by Laurie Sullivan , Staff Writer @lauriesullivan, April 2, 2025 Everyone is familiar with Amazon and likely can understand why the company may want to acquire TikTok, but what about the strategy behind AppLovin’s bid? The two companies today independently made surprise bids to acquire TikTok just days … Continue reading Why Amazon, AppLovin Independently Made Surprise Bid For TikTok And Its Algorithm
A well-executed audit is the first step to building a marketing strategy that works. Here’s how to do it effectively. Dan Harris on April 2, 2025 Marketing tactics such as content creation, a well-designed website, email marketing and even paid media don’t work well in isolation. Achieving predictable and sustainable growth is nearly impossible … Continue reading Why your marketing isn’t working — and how an audit can help fix it
“Made in Canada” has become one of the most searched terms in the past two months. Wisam Abdulaziz Apr 2, 2025 Some economic environments significantly impact customer behaviour, and we are seeing that on display now. People want to be able to show support for their neighbours and local companies and this trend … Continue reading Made in Canada and Trade Wars in the Eyes of Search Engines
