Marketing personalization has never been more important, yet companies are struggling to implement the right strategies. Optimizely on October 23, 2024 Welcome to the age of personalization: A time where customers are simultaneously expecting you to know everything about them before they land on your site, while still being extremely cautious about how their … Continue reading The age of personalization: How to prepare when nobody’s prepared by Optimizely
October 24, 2024 Why teachers in special education are leaving ‘Sometimes it’s a feeling of isolation, or a lack of support from the school.’ BY The Conversation A growing number of students in public schools—right now, about 15% of them—are eligible for special education services. These services include specially designed instruction for students with autism, learning … Continue reading Why teachers in special education are leaving
October 23, 2024 Boeing reports $6 billion quarterly loss amid a crippling strike CEO Kelly Ortberg said Boeing needs ‘a fundamental culture change in the company.’ BY Associated Press Boeing reported a loss of more than $6 billion in the third quarter and immediately turned its attention to union workers who will vote Wednesday whether to … Continue reading Boeing reports $6 billion quarterly loss amid a crippling strike
Experian Analyzes CTV Trends, Supports IPv6 IP Signals, UID2 Targeting by Laurie Sullivan , Staff Writer @lauriesullivan, October 23, 2024 Connected television (CTV) will become the top channel to reach consumers this holiday season, according to a forecast from a recent report, which appears to be based on numbers that suggest the media continues steady growth. … Continue reading Experian Analyzes CTV Trends, Supports IPv6 IP Signals, UID2 Targeting
New martech product releases were down from Q2, but up year over year, according to CabinetM’s Q3 2024 MarTech Innovation Report. Allyson Delaney on October 23, 2024 The number of new product releases in the martech sector slowed in Q3 2024, while investment shrunk and M&A activity increased. That’s according to CabinetM’ Q3 2024 MarTech … Continue reading M&A activity increases in martech sector, while investment, new products slow down
October 23, 2024 The mindset change business leaders need to create a climate-resilient future The head of World Economic Forum LLC, USA says business leaders need an urgent shift in mindset—from reactive to proactive—to contend with the rising risks. BY Matthew Blake As large parts of the world experience another year of record-breaking temperatures and extreme … Continue reading The mindset change business leaders need to create a climate-resilient future
Salesforce Starter and Pro Suites now have ecommerce storefront capabilities alongside marketing, sales and service. Kim Davis on October 22, 2024 Salesforce will offer integrated ecommerce storefronts within its Starter and Pro Suites, all-in-one offerings that span marketing, sales, service and now commerce. Features include low-code setup for branded storefronts and tools to manage … Continue reading Salesforce unveils integrated ecommerce storefronts
October 23, 2024 Meet Capacities, the do-it-all productivity app taking on Notion This app lets you take notes, organize info, plan out projects, and create documents—all in a way that’s winning over productivity power-users hungry for something that’s both familiar and new. BY JR Raphael Here’s a tantalizing little paradox to chew over: One of the … Continue reading Meet Capacities, the do-it-all productivity app taking on Notion
Amazon Launches Its First YouTube Original Branded Content Series by Laurie Sullivan , Staff Writer @lauriesullivan, October 22, 2024 Amazon’s “Celebrity Substitute,” an original branded content series, is premiering today exclusively on YouTube. The digital series released nine episodes ranging from 5 minutes to 8 minutes each in length. It follows host Julian Shapiro-Barnum, the 25-year-old comedian … Continue reading Amazon Launches Its First YouTube Original Branded Content Series
October 22, 2024 Zoom will now use an AI-powered medical notetaker for telehealth visits The video-conference platform, which hosts more than a third of all virtual doctor visits in the U.S., is partnering with startup Suki for its AI scribe. BY Jennifer Mattson Earlier this month, CEO Eric Yuan declared Zoom’s future isn’t video conferencing, it’s … Continue reading Zoom will now use an AI-powered medical notetaker for telehealth visits
