October 18, 2024 ‘I’m probably not your candidate’: Iowa GOP hopeful tells voter in candid Ring camera exchange over women’s rights A surprising moment of honesty caught on a home camera raises questions about modern politics—and the role of tech in shaping election narratives. BY Sarah Bregel A Ring camera recently caught a bit of a … Continue reading ‘I’m probably not your candidate’: Iowa GOP hopeful tells voter in candid Ring camera exchange over women’s rights
LinkedIn is a behemoth in B2B marketing. Here’s our guide to the site’s tools, marketing strategies and best practices. Constantine von Hoffman on October 18, 2024 Using LinkedIn personally is very different from using it for marketing. Fully understanding the business social media site can boost your marketing efforts, but there is a lot … Continue reading LinkedIn marketing: What you need to know
Google Audio AI Guides Podcasts by Laurie Sullivan , Staff Writer @lauriesullivan, October 18, 2024 Google teased the product at Google I/O in May, launched Audio Overviews in September and on Thursday moved NotebookLM out of experimental mode and introduced new features to make it more useful. Updates to the audio summary feature for its AI … Continue reading Google Audio AI Guides Podcasts
Content that drives conversion: frictionless offers, bite-sized asks and valuable tradeoffs. Moni Oloyede on October 18, 2024 All too often, content is created solely to get clicks, views and likes. It’s all about the call to action (CTA), the asset download, the form fill or the registration sign-up. Most of the time, this is … Continue reading 3 critical steps for creating content that converts
Learn automation strategies that work for B2B and CPG brands, from personalized welcome series to post-purchase review requests. Brian McKenna on October 16, 2024 When the subject of email automations comes up, many non-email marketing folks think of the good old abandon-cart email (“You’re so close to getting a great product!”). Yes, email automation … Continue reading 7 creative email automations for non-ecommerce brands
Balancing onshore, nearshore and offshore solutions allows marketing teams to drive efficiency and brand consistency across global markets. Sue Wolski on October 17, 2024 Marketing and creative teams today are under pressure to do more with fewer resources while ensuring consistent branding. To succeed, businesses must rethink resource management and strive for higher operational … Continue reading How to achieve operational maturity in marketing with a multishoring talent approach
October 17, 2024 Meta partners with horror movie maker Blumhouse Productions to test Movie Gen Meta claimed the tool could rival offerings from leading media generation startups such as OpenAI and ElevenLabs. BY Reuters Facebook owner Meta said on Thursday it had teamed up with Blumhouse Productions, the Hollywood company behind popular horror films such as … Continue reading Meta partners with horror movie maker Blumhouse Productions to test Movie Gen
Can AI solve the growing problem of widespread loneliness in society? The market certainly seems to think so. Constantine von Hoffman on October 17, 2024 Isolation and loneliness are significant problems in society, and people are increasingly turning to AI as a solution. A Harvard Graduate School of Education study found 21% of adults … Continue reading AI-powered martech news and releases: October 17
Would the bold step of complete data transparency change the conversation around data privacy and consent? Greg Krehbiel on October 17, 2024 Practical discussions about marketing technology sometimes boil down to this: “How can we collect this data on our customers without them knowing about it?” That doesn’t strike me as the best way … Continue reading How to build customer trust through data transparency
October 17, 2024 Oil company Phillips 66 will shut down its L.A. refinery The announcement comes days after Democratic Gov. Gavin Newsom signed a law aimed at preventing gas prices from spiking at the pump. BY Associated Press Oil company Phillips 66 announced Wednesday that it plans to shut down a Los Angeles-area refinery by the … Continue reading Oil company Phillips 66 will shut down its L.A. refinery
