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How AI and ML bridge the attribution disconnect across marketing channels

Close the gap in your attribution strategy. Here’s how AI can help you connect digital spend to in-store sales for better ROI. Michele Morelli on October 16, 2024   As marketers pour more budget into digital channels, a surprising disconnect remains. While the majority of retail sales, for example, still happen in physical stores, most … Continue reading How AI and ML bridge the attribution disconnect across marketing channels

Trump Says Google Would Likely Remain Intact If He Is Reelected

Trump Says Google Would Likely Remain Intact If He Is Reelected by Laurie Sullivan , Staff Writer @lauriesullivan, October 16, 2024 Former President Donald J. Trump sued Google during his administration over allegations that the company violated antitrust law, but this week he told attendees at The Economic Club of Chicago and Bloomberg News he might … Continue reading Trump Says Google Would Likely Remain Intact If He Is Reelected

Here Is the Email Template To Use When You Want To Ask For An Introduction

October 16, 2024 Here is the email template to use when you want to ask for an introduction Steps, template, and examples to use when you need to ask someone for a professional introduction. BY Brent Franson Throughout the course of your career, there will be times when you need to ask for an introduction–even when … Continue reading Here Is the Email Template To Use When You Want To Ask For An Introduction

One-third of SMBs are looking to new martech to target customers

Three-quarters of SMBs are adopting or considering new martech solutions over increasing concerns about engaging new and existing customers. Chris Wood on October 16, 2024   Small and midsize businesses are considering or adopting marketing technology to better engage with new and existing customers. Over a third — 35% — of SMBs are currently considering … Continue reading One-third of SMBs are looking to new martech to target customers

Want more engagement on your social media post? Look at the color complexity

 October 16, 2024 Want more engagement on your social media post? Look at the color complexity Color complexity is similar to colorfulness, but it’s not quite the same. BY The Conversation If you work in digital marketing, you don’t need to be told a picture’s worth a thousand words. More than half of content marketers say … Continue reading Want more engagement on your social media post? Look at the color complexity