Kevin George — August 10, 2017 — August 10, 2017
Labor Day is around the corner and as you all get ready to indulge in watching Labor Day Parade & wrap up your back-to-school shopping, Monks dig out some awe-inspiring email inspirations to promote your Labour Day offers before you pack your bags to enjoy a quick vacation with your dear ones.
Kirkhams
Subject Line: Labor Day Sale Ends Soon – Spring 2016 Royal Robbins on Sale
What Monks Liked
- Social Sharing Button in the header
- Responsive layout
What can be improved
- The information is in the form of an image but no alt-text provided
- Option to view the email online
Hhgregg
Subject Line: 
, this is just to say thanks: Last Day for EXTENDED Labor Day pricing
Preheader: gregg’s got appliances, electronics, furniture and more!
What Monks Liked
- View in browser option provided
- Preference Center link at the top
- Images have appropriate alt-text
- A good balance between text and images
- Links to their blog before the footer
- Social buttons and navigation menu in the footer
- Responsive Layout
What could be improved
The terms & conditions in the footer adds unnecessary length to the email
Casper
Subject Line: Ahoy! It’s the Casper Labor Day Sail.
What Monks Liked
- The 2 set of GIF animations are a good value addition
- Good balance of images and text
- Responsive layout
- Alt-text for all images
- Overall clean layout with separated sections
What could be improved
Even though Outlook.com & Windows 10 mail support animated GIFs, it is advisable to add a view online option.
Illustria
What Monks Liked
- No promotions or sale announcement; just plain hearted greetings
- Alt txt provided
- Social buttons in the footer
- What could be improved
- No view online option
- The GIF could have been sliced in order to load faster
Local Flavor
What Monks Liked
- Bright, colorful email
- Navigation links in footer in case the image is disabled
- Visual hierarchy is maintained
- Preheader text connects with the email copy
What could be improved
The image may become illegible when viewed on a mobile device.
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