Whether you’re new to managing a business Page on Facebook or you’ve been in the admin role for years, chances are you still have more to learn. Facebook is constantly tweaking the options available to advertisers. If you’re still just using the basic Boost Post function (or haven’t stepped into the paid social world at all), then this blog post is for you!
#1 Create lookalike audiences.
Sometimes we work with clients who don’t quite know what their target audience will be. With new companies and products, this is a fairly common scenario. There’s no existing data to build upon. So, rather than reinvent the wheel, we might suggest using a “lookalike audience.”
The most basic kind of lookalike audience is one that models a similar page. However, with just a little more work you can drill down on some more precise and interesting data sets. Develop a lookalike audience based off an email list, app, conversion goals, or information gathered via a Facebook Pixel.
Through this process, Facebook essentially creates a composite of what your target audience looks like, and then extrapolates off that data, finding more users who meet the same criteria. Learn more here.
#2 Buy Instagram ads.
Did you know that you can build Instagram ads from within Facebook’s Ads Dashboard? To get started, all you have to do is connect an Instagram account. You might find that some ads perform better on Instagram than they do on Facebook’s mobile Newsfeed (and vice versa). Get started here.
#3 Create a Facebook Carousel ad.
Facebook Carousel ads pack a lot of punch into the same amount of screen space that a traditional Sponsored post occupies. Carousel ads allow you to showcase more products, features, images, and information than a single post. Definitely consider taking advantage of this Facebook ad format. For examples and tech specs, see this Facebook Carousel blog post.
#4 Use Facebook’s location options.
When creating an audience, pay close attention to the options under ‘Locations’. An ad for a trip to the top of the Empire State Building would make a lot of sense for someone traveling in New York City, but maybe not as much sense for someone who lives there. Keep in mind that you can mix and match locations and even include/exclude specific zip codes and areas surrounding specific addresses within your parameters.
What’s your top Facebook advertising tip?
Is there a particular Facebook advertising strategy that’s worked well for you this quarter?
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