Do you have a lot of plans when it comes to the growth of your business, but you just don’t really have a huge marketing budget to work with? The good news is that there are things that you can do to help improve your market reach without overspending. Here are some great tools that will help you out.
#1 Customer Rewards – Generally, winning new customers costs a whole lot more than retaining current customers. This is why you might want to consider offering a customer rewards program. This is a low cost way to retain your current customers.
#2 Email Marketing – Email is very cost effective, and it can help you to build relationships with your customers and increase your sales. You can conduct email campaigns on a low budget, and it only takes a few days to kick it off. You will want to send out emails no more than twice each month, and also ensure that your emails go to those that request them. If the content is relevant, then you will see a response.
#3 Local Search – Most people will do some sort of research online before they make a purchase. They will usually know what they are looking for, but they are unsure as to where to buy it. Google and Bing! Offer great local search programs that can help to drive traffic to your store, even if you don’t do business online.
#4 DIY Public Relations – Doing your own PR can really help you to save a great deal of money. The problem is that you will oftentimes have to know a great deal about it to be successful, and it can also be time-consuming. A great way to be successful is to focus your stories on the needs of your potential clients.
#5 Grass Roots Marketing – Word of mouth is the oldest form of advertising, and it still works today. If you really want to get people talking about your business, then you might want to run contests, hold events, or focus on getting the word out there about your business.
#6 Marketing Partners – If money is tight, then you might want to partner with another business that will target a similar audience. You can work together and share the costs of your advertising. For instance, kitchen remodeling companies may partner with appliance retailers. It is a win-win situation.
#7 Movie Theater Advertising – Most of the movie theaters will run advertisements before playing the film. Local advertisers can create ads that run before people see the feature film. You can usually find some very affordable cinema advertising rates.
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