Megan Totka
2015 has been called the year of the video, and that moniker makes sense. More than 4 billion videos are uploaded and clicked on Facebook alone every day and that’s only one video-friendly site.
Consider the billions of collective hits sites like YouTube and Vimeo, and even Twitter’s new video platform, garner on a daily basis. These sites are just meeting the consumer demand for digital video content that has skyrocketed in the past few years.
Video content is just one piece of a larger digital strategy though. If you want the best marketing tools to grow your business, you need to think beyond a one-dimensional strategy.
There are other ways to incorporate visuals into your online content and by adding some variety, you will appeal to a larger audience. Take a look at four digital visual tools you should be incorporating, alongside video offerings.
- These easily digestible pieces of content display information in a fun format that combines images and text. Infographs are surprisingly popular too – 62 million Google searches were done on the term in April 2015. It is also 30 times more likely that an infograph will be read over text formats alone. Not sure how to create an infographic? Head to Slideshare, Piktochart, or Visual.ly.
- These online visuals are designed to be shared and you don’t have to be funny or snarky for it to work. If creating a Grumpy Cat meme isn’t exactly in line with your company branding, look for a basic backdrop and a quote that will resonate with your audience. The key is to find a thought that will have mass appeal so that your followers and fans feel encouraged to share it with their circles.
- These “Graphics Interchange Format” visuals are a good combination between flat infographics and longer videos. GIFs are engaging, but don’t require a large time commitment. If you are planning a list-style blog post, incorporating GIFs alongside your points will help drive your message home and keep your readers interacting with your content.
- Photo galleries. Keep people engaged with a topic for longer than one page view with a photo gallery. If you are writing a how-to article, consider making it a photo gallery of the different steps. Photo galleries also work well for travel pieces and recipes. Have your website visitors choose to click on your site again and again with an engaging and intriguing photo gallery.
It’s important to capture the attention of people online as emerging technology advances and visuals will help you accomplish that.
Small businesses that harness the power of easily accessible technology will see their marketing campaigns succeed. Video content is thriving but offering your audience some visual alternatives is another way to ensure that they stay interested in you and ultimately what you are selling.
Do you have a multi-faceted visual marketing strategy?
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