Shared Budgets Now Available in Bing Ads
October 27, 2016 , Juan Carlos Ousset
Are you looking for a way to automatically distribute a single daily budget across all campaigns or a subgroup of campaigns within your Bing Ads account? Want to stop having to manually update individual campaign budgets in an effort to prevent having unutilized budget?
We are thrilled to announce the release of Shared Budgets in Bing Ads to help you simplify how you manage your daily budget!
How Does It Work?
Shared Budgets eliminates the need to spend any extra time setting up and recalculating individual campaign budgets.
Say you have a budget of $20 to be used uniformly between two campaigns every day. On a given day, Campaign A spends only $8 (of its $10 budget) because it got fewer impressions and clicks than usual. Using Shared Budget, if Campaign B is performing well Bing Ads will automatically allocate that unutilized $2 to Campaign B. This will increase the chance that any unutilized budget being used to drive more traffic.
Benefits
- Have a single budget that can be used by all campaigns under or by a subgroup of campaigns under an account.
- Reduce time spent manually calculating how to allocate budget individually amongst a significant number of campaigns.
- Optimize your unutilized budget by having Bing Ads automatically allocate remaining budget to campaigns that are performing well.
Shared Budgets is available in all Bing Ads applications, including the Web UI, API, Editor (read-only) and mobile apps (read-only). This feature is available as a Shared Library in the Web UI as seen below. Shared Budgets is currently not supported with Import and Google Sync. If someone has campaigns using a Shared Budget on the Bing Ads side, and an import for the same campaigns happens from AdWords, a campaign’s budget property will not be updated on the Bing Ads side. We are currently working on this with a plan to release it beginning of 2017.
What Advertisers Are Saying
We worked with various pilot customers to ensure we could bring you all the best in a Shared Budgets feature experience. Here is what our advertisers have been saying:
“Love the new tool. Would like the ability to adjust shared budget in Editor!”
Michael Cha, Director of Performance Marketing, Horizon Media, Inc.
“It was very easy to set up. Shared budgets definitely lightened my workload and saved time related to budget pacing. We used it to essentially combine 400+ regional targeted campaigns into one.”
David McIntyre, iProspect
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