Kevin George — November 9, 2017 — November 9, 2017
November is here! It’s that time of the year, again!
Black Friday – Cyber Monday is considered to be the busiest retail weekend of the year. For businesses and marketers, this is a great opportunity to draw maximum conversions out of their marketing activities.
Studies show that the total online sales for Thanksgiving through Cyber Monday totaled to $ 12.8B in 2016. It also states that the consumers are most likely to shop online on Black Friday (52%) and Cyber Monday (62%), thereby offering the best chance for online deals.
Since the inbox is flooded with emails showering non-stop discounts and deals, as a marketer, you need to come up with emails that stand out. We know the pressure is too much and it is hard to be exceptional every single time. Check out the latest trends in holiday email marketing which will help you create attractive and engaging emails.
And since this is about Black Friday and Cyber Monday, here are awesome emails that made a mark last year. Take a look and get inspired!
Brand: Maurices
Subject Line: Black Friday is ON!
This email uses the right color combinations to highlight the ‘Buy One Get One’ offer. The holiday deal is highlighted using a cool GIF animation.
Apart from this, the brand has promoted social sharing with the use of hashtag #DISCOVERMAURICES, which helps them in increasing engagement on other social channels. With the right balance of text and images, this is a perfect sale announcement email.
Brand: Bonobos
Subject Line: Our best deal of the year: Up to 60% off site-wide.
This Cyber Monday Sale email has made use of GIF animation to highlight the sale offer. With the right mix of textured background and font colors, the discount offer, coupon code, and CTA are in the spotlight.
The interactivity in the email and the minimalist design make it a simple yet attention-grabbing sale email.
Brand: Lucky Brand
Subject Line: FOMOBF: Fear of Missing Black Friday. The time is now.
The subject line FOMOBF: “Fear of Missing Black Friday” creates a sense of urgency and prompts the user to open the email. The email copy uses a single bold color to highlight the offer through a black and white theme. The email has multiple CTAs which are prominent, followed by a gift guide to make shopping a smooth experience for the subscribers.
Brand: EyeBuyDirect
Subject Line: Buy One, Get One Free Continues with Cyber Monday
With a minimalist design, this Cyber Monday Email focuses on promoting their BOGO offer. The email uses a light background and displays the assorted items in the sale. With no extra information but a direct CTA and offer code, the email guides the shoppers to the online store without distraction.
This email follows a unique concept that makes it stand out from the rest of the emails.
Brand: Gemvara
Subject Line: Get that 20% off ‘Black Friday feeling’
This is majorly a text email. The subject line says it all and it is the best part of this email. With bold text and right color combination, the message is clear and precise. The CTA is action-oriented, making this email compelling.
When the subscribers get the offer details right in the subject line, they are more likely to open and click-through the email.
Brand: Swank
Subject Line: It’s now or never…
This extended Cyber Monday sale email uses animation and simple text to highlight the offer. With the use of creative typography and attractive color, the simple email looks appealing. The offer is repeated in simple text at the bottom of the primary image, which would make the message clear even if the images fail to load.
Wrapping up:
Holidays are a great opportunity to try something new. Be as creative as possible and make the emails visually appealing so that your email stand out in the over-crowded inbox.
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