Ecommerce brands sent 50% more emails during Black Friday weekend YoY — at least those working with ActiveCampaign.  

However, Black Friday sales grew by only 3%, while completed order revenue decreased by 7% and revenue per order fell by 10%. 

In contrast, the Sunday of that weekend is now the new Friday, ActiveCampaign reports: Total recovered orders increased by 197% YoY and recovered order total revenue leapt by 171%. 

The company also reports that its clients processed more than 1 billion automation actions each day. 

“Competition is higher than ever this year when it comes to fighting for consumer loyalty and breaking through the noise to earn their business this holiday season,” said Jason VandeBoom, founder and CEO of ActiveCampaign. “That’s why it’s important to exceed customer experience expectations not just this time of year, but consistently, to earn their trust year-round.”

Marketers greatly increased their email sends during the weekend, ActiveCampaign reports.