Blogging 101: How To Write Content Your Audience Will Love

Warren Knight — June 12, 2017 Follow @warrenknight

It’s true that websites with a blog tend to have 434% more indexed pages. This means that Google will recognise your website as a source of great information, and will rank you based on this.

Having a blog is something that most small businesses must now have on their website as a way of providing their customers with more than just products/services for them to buy.

Creating content has been an amazing way for me to engage with my audience, and generate leads and it can be for you too when looking at how to write content.

I want to share with you 7 tips and tricks that have helped me understand how to write content my audience loves in my unique, personal writing style.

1. Create A Catchy Headline

Understanding how to write the perfect headline for a blog is crucial. If 80% of your readers lose interest after reading your headline, imagine the amount of traffic, engagement and sales you could be missing out on? To find out how to write the perfect headline for your blog, have a read of one of my articles here.

2. Structure Your Content

For every piece of content I write, I follow a specific structure. I always start with a statistic followed by an introduction talking about the topic I am writing about, and what I am going to cover. I then break the piece of content down into sub headers so that it is easy to read, and follow up with a conclusion. Think about how your audience “likes” to read content, and tailor your structure to meet their needs.

3. Read More Than You Write

It takes just as long to read content as it does to write it, but it’s important that you do do your research, and read content to help you get prepared to write your own.

Every piece of content I share online that has been written by someone else, has been read, and approved for my audience by me. Whenever I am going to write a new piece of content, I will always read what others have written about the subject I want to write about, to give me inspiration and to make sure my knowledge is as up-to-date as possible.

Look at who writes great content in your industry, as a guide on how to write content for your audience.

4. Stay Up To Date With Trends

I mentioned it briefly above, but it is important to stay as up to date as possible with trending topics in your industry. By staying up to date with the world of technology, I created a piece of content that went viral on LinkedIn Pulse, and drove thousands of visitors and prospects over to my website. Check out Google’s own tool; Google Trends to find out the interest level people have shown towards a particular topic.

5. Practice What You Preach

I write one article a week on thinkdigitalfirst.com and another article every week on warren-knight.com. When I write about ways in which you can connect with your audience through the content you write it’s because I have experience in this, and practice everything I preach.

If you are going to write content about your industry, make sure it does come from a place of experience and knowledge so that you can build trust with your readers.

6. Turn Your Visitors Into Prospects

For me, blogging is a great way to focus on one specific subject, and then share a guide, or free webinar that is about the same topic. Think about how you can use your blog to talk about something you are doing that will add extra value. As you will find out at the end of this blog, I will be adding value through an exclusive and certified webinar.

Turn your visitors into prospects by capturing leads. As I mentioned, I always offer a resource or link to a webinar I am running as a way to capture that lead.

7. Share Your Content Online

Writing content is not only a way to express your opinions and insights, it is also a stepping stone to having something unique, and target market specific to share online. Actively use social media to share your content, but also consider repurposing your content and sharing it across the likes of LinkedIn Pulse and Medium. To find out how to repurpose your content so that you do not get peanlised by Google, read one of my warren-knight.com articles here.

I hope that you have learnt how to write content your audience will love. As I mentioned above, I am going to be running a live, and certified webinar on how to create a successful blog as a small business on the 21st June at 7pm.

In just 60 minutes I will take you through my formula to achieving blogging success that has helped me generate thousands of leads, and can be attributed to a 6-figure income.

This is one of the best blogging learning opportunities you’ll have this year and it’s 100% free and certified.

And Here’s Why You Should Care:

• Websites with a blog have tend to have 434% more indexed pages
  
• 47% of buyers views 3-5 pieces of content before engaging with a business
  
• B2B marketers that use blogs get 67% more leads than those that do not

In my NEW and EXCLUSIVE 1 hour webinar, I will share with you how I have generated thousands of leads through the content I create on a weekly basis and how you can do the same as a small business. How does that sound? I would love to see you live, online with me on the 21st June, at 7pm! You can secure your place for this webinar here.

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