We’re now more than a month into a new calendar year—and a new chance for your company to excel in its blogging endeavors.
Don’t blow it.
Business blogging can be an invaluable way to build credibility and trust; to cultivate authority and thought leadership; to engage readers and to drive traffic to your website. But that’s all assuming you’re blogging well. That’s all assuming you aren’t falling prey to classic blogging blunders, or regressing in your business blogging practices.
We’ll show you what we mean: A few blogging faux pas that are easy enough to make, but potentially lethal to your overall marketing goals.
Writing Posts, but Not Augmenting Them
A good blog post isn’t just about the words on the page—though obviously, those are important! It’s really about the overall presentation. And if you don’t have compelling images, infographics, embedded videos, and/or social sharing buttons, your presentation leaves something to be desired.
Writing to Nobody in Particular
Quick: Who’s your audience? What are the demographics? What are the values and pain points? It’s critical to keep these things in mind as you blog. You can write the best blog post in the world, but if you’re writing to the wrong crowd, it won’t make any impact on your readers.
Writing, but Not Sharing
A great blog post means absolutely nothing if it never gets seen—if it never gets read. That’s where social media comes into play. The minute you publish a new post, your next step should be spreading the post on Facebook, Twitter, LinkedIn, Pinterest—you name it. Don’t let your content just sit there. Pass it around.
Writing About Stale Topics
Don’t beat a dead horse. If you’ve written about a topic in the past and it hasn’t gotten you any results, there’s no point in resurrecting it. Move on to something your readers actually care about.
Writing Without Linking
A good blog post is like an information hub: Not only does it provide insight of its own, but it points readers toward some related resources and avenues for further learning. Internal and external links can really add depth and context to a solid blog post.
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