Darnelle O’Brien — August 4, 2017 — August 4, 2017
Free-Photos / Pixabay
Starting a blog that will benefit both you and your business can be challenging. It can feel overwhelming and tiresome at times. But sit tight. We’ve got some tips that will have your blog un-bogged in no time!
Why blog?
Blogging helps position you as an expert in your field. It also allows you to deliver valuable content to your audience – which everyone will love you for!
Every time you publish a blog post on your website, you create an opportunity to drive traffic to your site through organic search. Not only does blogging place your website in front of users who are actively searching for your services, it also gives your business more online visibility and significantly contributes to Search Engine Optimisation (SEO). It’s also another opportunity for you to be shared across social media in front of a new audience.
With all this traffic, comes the need to convert traffic into leads. This can be as simple as adding a call-to-action at the end of each blog post. Remember: not every blog will result in a conversion but establish some objectives so you know what to expect.
K.I.S.S Tip: Prospective customers may be reading your blog for a period of time before they initiate contact. Blogging gives your audience the chance to get to know you and your position in the market, aiding their decision-making process.
Getting started
Before you begin writing, create a blog strategy. To do this, visit our earlier blog here.
After you have a kickass strategy and outlined your topics, give voice to your blog. Just like your business, your blog needs a brand as well. Most of the time, these are very similar. Decide on a tone of voice and language (formal or informal) and incorporate this throughout each of your blogs.
Consistency is essential in blogging. Setting reasonable expectations and committing to a reasonable schedule is key. Don’t be afraid to post less, if it means producing quality content.
K.I.S.S Tip: Top performing business blogs answer questions weighing on their customers’ minds or that are of interest to their audience. Content that is helpful and informative, will position you as the go-to source of knowledge, which can only mean good things for your brand!
Final note
Creating a business blog is an inexpensive way to generate quality website traffic and grow your online presence. Crafting content that is relevant and useful requires an ongoing commitment. We know it may seem daunting, but be persistent and your hard work will pay off (we promise!).
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