Lindsey GroepperAt BLASTmedia, we work with a lot of clients whose target audience is high-level marketers. On top of being marketers ourselves, we’re always on the hunt for learning opportunities that help us – and our clients – better connect with customers and share new ways to tell our brand stories.
Now that winter is (hopefully!) on its way out, many marketers are looking for events to help them shake off the snow and brush up on industry best practices. The good news is, spring is packed with conferences, webinars and summits designed to arm marketers with new strategies and industry trend analysis.
If this sounds like you, consider adding one (or more) of these five must-attend marketing events to your spring calendar:
The eMetrics Summit
March 29-April 1, 2015
San Francisco, Calif.
In PR, we’re always on the lookout for new ways to measure success. If you’re responsible for quantifying the results of your company’s website, social media, ecommerce, web intelligence, data strategy or audience research, consider booking a trip to the Bay area to attend the eMetrics Summit.
This conference series consistently delivers thought-provoking speakers, sharable content and hands-on workshops that teach tactics attendees can immediately apply to their current projects.
And, if the San Francisco location or spring dates don’t work for your schedule, similar events are planned for Chicago and Boston later in 2015.
Formstack Form Conversion Report Webinar
April 2, 2015
On the whole, marketers are sort of known for being schedule-challenged – we always have a lot of balls in the air. Thankfully, technology has our collective back. If you can’t carve out time to attend an event in person this spring, a webinar is a great alternative.
Here’s one to add to your calendar: Formstack has tapped Jay Baer, marketing consultant, speaker and author of the New York Times bestselling book, Youtility, to host a webinar highlighting key findings from its 2015 Form Conversion Report.
This is the second benchmark form-conversion study from Formstack, built on data from 650,000 form users to provide an industry-by-industry snapshot of what really moves the conversion needle. If you want to optimize your marketing efforts, and arm your sales reps with information to nurture better leads, this is a great place to start.
Marketing United
April 29-May 1, 2015
Nashville, Tenn.
Let’s be honest – sometimes an event’s location is as appealing as the conference itself.
Marketing United, the first industry event hosted by email marketing company, Emma, not only offers a stellar lineup of industry thought leaders from Warby Parker, Big Machine Label Group, Life is good, Moz and Eventbrite – it’s hosted at one of Nashville’s hottest venues, the Country Music Hall of Fame.
Sessions promise attendees pointers on how to create ridiculously-good content; share ways to optimize for all environments in the mobile world; provide a roadmap to nurture devoted brand fans; and highlight ways to best leverage partnership marketing.
This new three-day conference will be held April 29 through May 1 in the Music City.
Experiential Marketing Summit 2015
May 11-13, 2015
San Francisco, Calif.
Today, experiential marketing is a common term in industry conversations – finding ways to connect with customers and brand advocates on the grassroots level. If you want to get on the leading edge of this movement, check out the Experiential Marketing Summit in San Francisco.
More than 1,200 marketers are expected to attend this executive training conference, which offers 70 classes on trends and best practices taught by instructors from Google, Zappos, Microsoft, Anheuser-Busch, HP, Pepsi, Under Armour, American Express and Intel, and keynotes from senior executives at Bacardi, Target and YouTube.
Corporate Social Media Summit New York 2015
June 15-16, 2015
New York, N.Y.
Do you need a conference geared toward corporate marketers – without gurus, evangelists and blue-sky thinking? If so, Corporate Social Media Summit New York is the event for you.
The conference promises two days of actionable insight and networking 100 percent focused on corporate priorities. The speaker line-up includes c-suite executives from Molson Coors, Southwest Airlines, White and Case, Yahoo, Bank of America, Intel, Dell and Wells Fargo, with sessions designed to help corporate marketers embed social media company-wide; create content that cuts through the noise; cultivate long-term customer relationships; and to leverage data to shape your strategy, and tell your brand story.
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