Susan GilbertHow to Attract More Visitors to Your Website with Social Media
Have you checked lately where your website traffic is generated from online?
Do you need more subscribers to convert to into sales?
Blog posts are your greatest asset when it comes to sharing your brand or business through social media. With the right tools and content strategy in place you can greatly increase your activity and visibility online.
Here are several tips to help you build better posts that are attractive to your social media audience:
Write stand-out headlines
Titles are important in both search and in social media. This could mean the difference between drawing in readers to having them pass your website by. A great place to start is with your competition. Are their headlines drawing in an audience? Why or why not? When crafting your own come up with a few different versions to see which ones would stand out the most and grab the reader’s attention quickly. Winning combinations can include the use of adjectives that appeal to emotions; enticement to want to learn more; number lists; a solution to their problems; and questions. If you use WordPress, you can optimize your headlines to be social media ready as well as SEO friendly.
Optimize content with Meta-data
Increase the chances of your blog posts being seen on social media by adding key phrases to your content. Once you understand your target market and niche you can use a tool such as Metatags.org to generate keywords to include in your article. You can apply this to photos, videos, and even presentations as well. This information shows up directly in search results, and categorizes your content into a theme that can be more readily found online.
Post your content throughout the day
After determining the best times for your audience online use scheduling software such as Hootsuite or Buffer to get even more engagement and visibility on Twitter. This will not only increase website traffic, but generate more retweets as seen in this graph from Buffer:
Make sure your article are mobile-ready
These days more people are using their smart phones and tables to find information and do shopping. It is more important than ever to have a website that is optimized for mobile as well your content. This includes graphics and social media sharing buttons, which can be easily missed if they are too small. By testing your website ahead of time you will be able to see what your readers are viewing, and make adjustments accordingly with the use of mobile-friendly themes and plugins if you’re a WordPress user.
Use professional and eye-catching images
Resources such as Canva, Depositphotos, and Pixabay are just a few you can start tapping into for free, high-quality graphics to include in blog posts that your social audience will want to share. Keep in mind where your articles will be posting such as Pinterest, Facebook, Google Plus and Instagram, and how your images will appear in those networks.
You’ve put a lot of time and effort into creating stellar content, and your goal should be to have it stand out from the rest and be seen by as many people as possible in your niche. By testing and optimizing your blog posts to be ready for social media your chances are greatly increased for more engagement and shares.
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