Just getting started with A/B testing, or looking to fine-tune your strategy? Columnist Scott Heimes walks you through the essentials to help you get the most out of your email marketing program. Scott Heimes on March 24, 2016 A/B testing is a familiar tactic to most marketers, and for good reason. Testing every aspect of … Continue reading Everything you need to know for successful email A/B testing
by Kevin Ho March 17, 2016March 17, 2016 Did you know that only 1 out of every 8 A/B tests manage to produce significant results? And that’s at a professional level! Imagine how the statistics must look for people just getting started. There are a number of reasons why your A/B tests aren’t giving you … Continue reading 7 Reasons Why Your A/B Split Tests Aren’t Working
by Laura Hollar March 1, 2016March 1, 2016 When you’re new, or growing, and need social proof to prove your worth to the world So, you’re starting out your business and you know you’ve got a good thing going. But something you don’t have yet from your clients: their endorsement of you and your … Continue reading Be Innovative with How You Get Testimonials
by Alex Birkett February 10, 2016February 10, 2016 Data should speak for itself, but it doesn’t. After all, humans are involved, too – and we mess things up. See, while data may be pure, humans are riddled with cognitive biases, dissonance, and egos. We hold positions that may be contingent on a certain way of … Continue reading How to Communicate A/B Test Results To Stakeholders
by Michael Wight January 29, 2016January 29, 2016 Creating a checklist is good and one of the most followed ways for growth; however, reality suggests otherwise. When it comes to ‘Growth Hacking,’ this coined phrase has a different meaning for different products and companies. If your product is unique and new, you will employ a … Continue reading Can Internet Growth Hacks Be A/B Tested?
by Brenda Stoltz January 27, 2016 Follow @BSStoltzJanuary 27, 2016 If you haven’t noticed, conversion rate optimization (CRO) has become a more critical and powerful tool than ever for increasing revenue. For statistical satisfaction and tangible results, it’s hard to beat A/B testing. It’s one of the most heavily used CRO methods and is effective … Continue reading Don’t Let Your CRO Strategy Fall Prey To These Common A/B Testing Myths
by Jake Stevens January 5, 2016 Follow @seostevensJanuary 5, 2016 What is A/B Split Testing? A/B split testing is the process of creating one (or more) variants of a webpage with one element tweaked to identify which works better at driving sales or engagement. A/B tests are completed in a controlled manner, with the aim … Continue reading A/B Split Testing Can Perfect Your Website, and Here’s How
by Talia Wolf December 3, 2015December 3, 2015 A large opportunity for improvement exists in the realm of optimization. Most marketers optimize their websites and campaigns on pure intuition alone. This approach is problematic because it produces meaningless results. For instance, if you merely change the color of a button or the position of a … Continue reading Apply Emotions and Learn More from Your A/B Tests
by Damian Rams November 25, 2015November 25, 2015 In the long-term, your A/B testing process is one of the most important factors driving performance of your conversion rate optimization efforts. I want to share three tips that will make your A/B testing process more impactful. We use these techniques on daily basis to convince companies … Continue reading 3 Tips to Improve Your A/B Testing Process
