Ben Labay — December 19, 2016 — December 19, 2016 Nothing works all the time on all sites. That’s why we test in the first place; to let the data tell us what is actually working. That said, we have done quite a bit of user experience on eCommerce sites and have seen some trends … Continue reading 16 eCommerce A/B Test Ideas Backed by UX Research
Natalia Yakavenka — November 7, 2016 — November 7, 2016 Each time you update your app or submit a new app to the App Store, you need to decide on the most effective store listing. But how does one decide? There are a few options: you can either rely on intuition, obtain an ASO consultation, … Continue reading Dos and Don’ts when Running A/B Tests on Your Store Listings
Alex Birkett — October 27, 2016 — October 27, 2016 It will come as no surprise, but like most things in life, conversion optimization will benefit from a strong strategic approach. This generally includes aligning your goals and resources to build out a roadmap, or at least a framework/process, for your experiments. Much like in … Continue reading How CRO Experts Build and Maintain Testing Roadmaps
by Sam Warren Follow @rankpayOctober 26, 2016 Designing marketing experiments, monitoring their progress, and measuring results are all essential components to the success of any marketing campaign. Far too often however, the methodology behind this process is either overlooked, disorganized or otherwise poorly managed. To be fair, it can be just a little bit complicated. … Continue reading How to Test and Measure Marketing Experiments with Trello
by Annemarie KlaassenOctober 8, 2016 The traditional (and most used) approach to analyzing A/B tests is to use a so-called t-test, which is a method used in frequentist statistics. While this method is scientifically valid, it has a major drawback: if you only implement significant results, you will leave a lot of money on the … Continue reading How to Make More Money With Bayesian A/B Test Evaluation
Examining Whether AdWords Bid Headroom Leads to Higher CPCs on Brand Keywords by Joseph Shoemaker on September 26, 2016 In the digital-first world of 2016, protecting a brand name and reinforcing customer loyalty has become increasingly important to employing a successful marketing strategy. But even as companies are learning how to better reach their customers … Continue reading Testing AdWords Bid Headroom, Higher CPCs
The company is today announcing Auto-Target, which implements machine learning-driven automation across the entire tool. Barry Levine on September 15, 2016 Adobe is today evolving its Target solution — part of its Marketing Cloud — away from the testing of discrete A/B variables and toward automated optimization of entire user experiences. A new Auto-Target capability extends … Continue reading Adobe Target expands beyond A/B testing to automated optimization of user experience
by Alex BirkettAugust 26, 2016 Do a quick Google search for “A/B testing mistakes,” and you’ll find a good amount of articles. Common on those lists is the oft-repeated advice that you should “not make more than one change per test.” As it turns out, like much of the advice in the conversion optimization world, … Continue reading Why “Only One Change Per Test” Isn’t Good Advice
by Mark Parent Follow @inbound281August 22, 2016 How do you know which type of ice cream is your favorite? You try all of them and compare the taste. Otherwise, you might stick with coconut crunch all your life when you actually prefer buttered pecan. A/B testing for website design works the same way: You can … Continue reading How Can I Use A/B Testing on My Website?
by James SchererAugust 18, 2016 A/B test your landing page’s headline and get a 5% conversion rate increase. A/B test the color of your webinar page’s CTA button and get a 7% conversion rate increase. A/B test the number of form fields you have on your online promotion and get a 6% conversion rate increase. … Continue reading 5 “Big Money” A/B Tests that will Actually Touch your Bottom Line
