by Peter Abrahamse May 18, 2016May 18, 2016 Both your visitor and Google prefer your site to be fast. Increasing site speed has been shown to increase conversion rates as well as increase SERP rankings, both resulting in more money for your business. But A/B testing tools actually may slow down your site. We researched … Continue reading How 8 Different A/B Testing Tools Affect Site Speed (Original Study)
by Steve Ebin May 18, 2016May 18, 2016 It takes a lot of traffic to get statistically significant results for A/B tests. High-traffic websites like Google and Facebook should A/B test everything, but low-traffic websites shouldn’t bother. If you’re a startup or a B2B company, you’re better off relying on qualitative feedback and intuition. At … Continue reading A/B Testing for Low Traffic Websites
by Stefan Wolpers May 8, 2016 Follow @StefanWMay 8, 2016 TL;DR This part of the “Lean User Testing” series focuses on acquiring the right candidates for the interviews, answering questions like: How many applicants are required to fill an interview slot? How to reach out to prospective candidates among your user base? How to set … Continue reading How to Run a Successful User Test, Part 2: How to Find the Right Candidates
by Gyles Seward May 5, 2016 Follow @ElementaryDigiMay 5, 2016 In web development, change can often seem daunting, but a few regular tweaks to design and layout could have major implications. Aside from improving user experience, your conversions could increase as well as customer referrals. This process of optimising a website through incremental changes is … Continue reading AB Testing Tips – What Works Best for Your Landing Pages?
by Rupert Adam May 1, 2016 Follow @emailcenterMay 1, 2016 A/B Testing in email marketing has been around for nearly as long as email itself. You will often see the mantra of ‘Test, Test and Test again’ suggesting that you should always be testing everything. We don’t agree though, despite our own platform having the … Continue reading Golden Rules of A/B Testing
by Stefan Wolpers April 30, 2016 Follow @StefanWApril 30, 2016 TL;DR User tests: In a world, where data-driven decision making is often prevalent, some people feel uncomfortable with agile methodologies as those provide only a few useful metrics. One of those few, however, is the cycle time from idea to shipping a valuable product increment … Continue reading How to Run Successful User Tests, Part 1: The ‘Why’ Question
by Andrew Sheridan April 27, 2016April 27, 2016 As marketers we are constantly testing and improving our campaigns to optimize conversions and revenue. This is often accomplished through A/B testing. A/B tests allow marketers to optimize campaigns by pitting two variations of an ad, email, landing page, or other marketing content, against each other and … Continue reading 5 Reasons Marketers Should Start Using an A/B Testing Tool
by Andrew Hubbard April 5, 2016April 5, 2016 Having a well-thought-out plan for A/B testing Facebook ad campaigns is essential if you want to improve your performance reliably and consistently. And the more you test, the better. A study of 37,259 Facebook ads found that “most companies only have 1 ad, but the best had … Continue reading A Crash Course on A/B Testing Facebook Ad Campaigns
by Megan Marrs March 26, 2016 Follow @marrsipanMarch 26, 2016 With over 1.5 million apps in the App Store, there’s enough competition to safely say that the “build it and they will come” philosophy won’t be enough to make your app successful. One of the best ways to improve your app is through app user … Continue reading 7 Budget-Friendly Ways to Conduct App User Testing
by Sophie Walsh March 25, 2016March 25, 2016 You can A/B test anything if you really want to. However, the truth is that an awful lot of tests deliver inconclusive results, or worse still don’t make much of a difference to what actually matters – the bottom line. To illustrate that, let’s take one common … Continue reading How to Run A/B Tests That Matter
