Interest in ABM strategies is surging as technologies to target key accounts improve and relevant data becomes more accessible. Pamela Parker on August 24, 2023 By definition, account-based marketing (ABM) is a B2B marketing strategy that aligns sales and marketing efforts to deliver targeted advertising, as well as personalized content and messaging, to high-value accounts … Continue reading What is account-based marketing or ABM and why are B2B marketers so bullish on it?
Some best practices for B2B marketers on how to use get the most from your ABM technology both directly and indirectly. Chris Wood on August 23, 2023 Developing a solid strategy will help your organization use new ABM technology effectively. In fact, strategy should come first. The technology piece comes at the end of that … Continue reading How to get more ROI from your ABM tech
Everyone in B2B marketing is talking about ABM, but not every business is ready for an ABM tool. Find out if your business is. Pamela Parker on August 18, 2023 Most B2B businesses have some kind of account-based marketing (ABM) strategy. At the very least, they know who their most valuable accounts are and they … Continue reading How to decide if you’re ready for an ABM solution
Turing AI Claims Increase In Metrics Since Refining Its ABM Strategy by Ray Schultz , August 14, 2023 Cybersecurity company Turing AI says it has achieved substantial increases in open and click rates by working with FlashIntel. Turing AI, which provides AI solutions, felt the need need to refine its ABM strategy to connect more effectively … Continue reading Turing AI Claims Increase In Metrics Since Refining Its ABM Strategy
Want to target and engage high-value accounts with personalized experiences? You need ABM and you need to follow these ABM experts. Constantine von Hoffman on August 9, 2023 Account-based marketing (ABM) is a powerful strategy helping B2B marketers target and engage with high-value accounts, deliver personalized experiences and drive revenue growth. But how do you … Continue reading MarTech’s ABM experts to follow
To succeed in this competitive market, you need to optimize your ABM strategy. Here are five steps to get you started. Scott Gillum on June 7, 2023 Looking to get off the treadmill of producing what seems like never-ending content and feeding the ABM machine hoping you get a hit? Tired of anonymous and/or intent … Continue reading 5 steps for building a recession proof ABM program
What Happened To Account-Based Marketing? by Scott Gillum , Op-Ed Contributor, April 5, 2023 Once upon a time, account-based marketing (ABM) was a strategy — a very smart strategy, aimed at the biggest, most valuable accounts. Gartner defined it as “a go-to-market strategy targeting certain accounts with a synchronized, continuous set of marketing and sales … Continue reading What Happened To Account-Based Marketing?
Skinny ABM: Few Firms Have Full Tech Stacks To Support Their Programs by Ray Schultz , Columnist, March 3, 2023 B2B brands are doubling down on account-based marketing (ABM), devoting 28% of their 2022 marketing budget to it. In addition, 71% are increasing their 71% spend in 2023, with average budget growth of 13.1%. And … Continue reading Skinny ABM: Few Firms Have Full Tech Stacks To Support Their Programs
Integrate’s new 6Sense connector joins real-time buying behavior insights to demand acceleration campaigns. Kim Davis on December 13, 2022 Demand accelerator Integrate and pipeline-to-revenue platform 6Sense have announced a new partnership aimed at boosting B2B marketers’ ABM strategies. The partnership includes Target Account List integration, allowing joint customers to automatically import account list updates direct … Continue reading Integrate and 6Sense announce ABM partnership
Follow these guidelines to launch, or relaunch, an ABM go-to-market approach within your organization. Chris Wood on December 1, 2022 Account-based marketing (ABM) go-to-market strategies help B2B marketers engage buyers in an intelligent way, communicating with key decision makers on their preferred channels. In order to get a new ABM go-to-market plan in place, or … Continue reading 2 essential steps for a successful ABM go-to-market strategy
