The ABM Comfort Zone: B2B Brands Are Earning ROI by Ray Schultz , Columnist, September 21, 2022 Account-based Marketing (ABM) is working for at least some B2B brands. Of all B2B marketers, 53% of users say ABM generates more revenue than other marketing efforts. And it produces decent return on investment — for some. Granted, … Continue reading The ABM Comfort Zone: B2B Brands Are Spending On Process, And Some Are Earning ROI
Category Archives: ABM Strategy
24 questions to ask ABM vendors before signing the contract
Plus 15 questions to ask customer references, preferably in a business similar to your own. Kim Davis on July 29, 2022 Most B2B marketing organizations today practice some kind of account-based marketing (ABM) strategy. At its most basic, that means investing marketing and sales resources in guiding high value accounts through the journey to conversion. … Continue reading 24 questions to ask ABM vendors before signing the contract
How to tailor ABM to your specific needs
Different products and markets need different ABM approaches. Constantine von Hoffman on July 14, 2022 Marketers tend to think of account-based marketing (ABM) as though it is one technique or approach. It isn’t. It changes depending on the type of product you’re selling and the market you are pursuing. Gil Canare, VP of Global Digital … Continue reading How to tailor ABM to your specific needs
How ABM strategies can accelerate marketing and sales velocity
ABM has the potential to improve both marketing and sales operations. Corey Patterson on June 3, 2022 “What we have learned over the years in B2B — where we have higher average sales prices — is that we’re dealing with buying committees and multiple personas that are making [buying] decisions,” said Auseh Britt, VP of … Continue reading How ABM strategies can accelerate marketing and sales velocity
3 effective ABM strategies you should consider
The best ABM strategies go beyond targeting the most obvious accounts. Corey Patterson on May 4, 2022 “It’s provocative [for us] to position ABM as entirely different from the status quo of demand gen,” said Jodi Cerretani, senior director of demand generation at RollWorks, in her presentation at The MarTech Conference. “For some organizations and some … Continue reading 3 effective ABM strategies you should consider
Buying group marketing: The next evolution of ABM
Account-based marketing must adopt buying group strategies to secure B2B buy-in. Corey Patterson on February 25, 2022 For years, marketers have engaged audiences with account-based marketing strategies to better align sales and marketing practices and, in turn, provide more relevant, personalized content and messaging. In the B2B space, this process has naturally evolved into buying group marketing, … Continue reading Buying group marketing: The next evolution of ABM
4 ways to build a successful ABM strategy
Auseh Britt of Terminus unpacks tactics to help marketers improve their ABM strategies. Corey Patterson on February 4, 2022 Auseh Britt, vp of growth marketing at account-based marketing platform Terminus, recently hosted a webinar that discussed her organization’s 2021 State of Modern Marketing Report. The study polled over 1000 go-to-Market (GTM) teams — groups tasked … Continue reading 4 ways to build a successful ABM strategy
Webinar: The next big thing in ABM
Market, engage and sell to buying groups who want to hear from you. Cynthia Ramsaran on January 26, 2022 Account-Based Marketing is essential to any B2B strategy. And advanced practitioners are now looking for the tools to give them an edge to better connect with their audiences. This requires sales and marketing to work together … Continue reading Webinar: The next big thing in ABM
6 key elements of a successful ABM strategy
In this webinar, learn how modern B2B marketing is more insightful, global and illuminating than ever. Cynthia Ramsaran on January 11, 2022 In a recent study of over 1000 Go-To-Market (GTM) teams, over 90% of marketers said they want to target prospects and customers through a tailored approach with personalized campaigns and sales outreach. But … Continue reading 6 key elements of a successful ABM strategy
How ABM strategies bring marketing and sales together
Expert says personalized communications is one way to help bridge the marketing and sales divide. Corey Patterson on December 2, 2021 For sales and marketing teams to be effective, they need to work together to engage contacts in personalized ways. And while this may have seemed difficult in the past, the evidence shows the dynamic … Continue reading How ABM strategies bring marketing and sales together
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