Category Archives: ABM Strategy

Integrate and 6Sense announce ABM partnership

Integrate’s new 6Sense connector joins real-time buying behavior insights to demand acceleration campaigns. Kim Davis on December 13, 2022 Demand accelerator Integrate and pipeline-to-revenue platform 6Sense have announced a new partnership aimed at boosting B2B marketers’ ABM strategies. The partnership includes Target Account List integration, allowing joint customers to automatically import account list updates direct … Continue reading Integrate and 6Sense announce ABM partnership

2 essential steps for a successful ABM go-to-market strategy

Follow these guidelines to launch, or relaunch, an ABM go-to-market approach within your organization. Chris Wood on December 1, 2022 Account-based marketing (ABM) go-to-market strategies help B2B marketers engage buyers in an intelligent way, communicating with key decision makers on their preferred channels. In order to get a new ABM go-to-market plan in place, or … Continue reading 2 essential steps for a successful ABM go-to-market strategy

The ABM Comfort Zone: B2B Brands Are Spending On Process, And Some Are Earning ROI

The ABM Comfort Zone: B2B Brands Are Earning ROI by Ray Schultz , Columnist, September 21, 2022 Account-based Marketing (ABM) is working for at least some B2B brands.  Of all B2B marketers, 53% of users say ABM generates more revenue than other marketing efforts. And it produces decent return on investment — for some. Granted, … Continue reading The ABM Comfort Zone: B2B Brands Are Spending On Process, And Some Are Earning ROI

24 questions to ask ABM vendors before signing the contract

Plus 15 questions to ask customer references, preferably in a business similar to your own. Kim Davis on July 29, 2022 Most B2B marketing organizations today practice some kind of account-based marketing (ABM) strategy. At its most basic, that means investing marketing and sales resources in guiding high value accounts through the journey to conversion. … Continue reading 24 questions to ask ABM vendors before signing the contract

Buying group marketing: The next evolution of ABM

Account-based marketing must adopt buying group strategies to secure B2B buy-in. Corey Patterson on February 25, 2022 For years, marketers have engaged audiences with account-based marketing strategies to better align sales and marketing practices and, in turn, provide more relevant, personalized content and messaging. In the B2B space, this process has naturally evolved into buying group marketing, … Continue reading Buying group marketing: The next evolution of ABM