In this webinar, learn how modern B2B marketing is more insightful, global and illuminating than ever. Cynthia Ramsaran on January 11, 2022 In a recent study of over 1000 Go-To-Market (GTM) teams, over 90% of marketers said they want to target prospects and customers through a tailored approach with personalized campaigns and sales outreach. But … Continue reading 6 key elements of a successful ABM strategy
Category Archives: ABM Strategy
How ABM strategies bring marketing and sales together
Expert says personalized communications is one way to help bridge the marketing and sales divide. Corey Patterson on December 2, 2021 For sales and marketing teams to be effective, they need to work together to engage contacts in personalized ways. And while this may have seemed difficult in the past, the evidence shows the dynamic … Continue reading How ABM strategies bring marketing and sales together
How to decide if you need an account-based marketing platform
Start here: Understand your marketing process. Know the measure of success. Identify areas needing improvement. Pamela Parker on November 30, 2021 Deciding whether or not your company needs an ABM tool calls for the same level of evaluation involved in any software adoption, including a comprehensive self-assessment of our organization’s business needs, staff capabilities, management … Continue reading How to decide if you need an account-based marketing platform
5 Best Practices to Fuel Your ABM Strategy
Kelly Groover November 4, 2021 Companies looking for a way to laser-focus their B2B sales and marketing strategies should look no further than account-based marketing (ABM). ABM is used to reach a clearly defined set of target accounts that your sales and marketing team agree on. It takes the practice of trying to reach a … Continue reading 5 Best Practices to Fuel Your ABM Strategy