We use cookies to help you navigate efficiently and perform certain functions. You will find detailed information about all cookies under each consent category below.
The cookies that are categorized as "Necessary" are stored on your browser as they are essential for enabling the basic functionalities of the site. ...
Necessary cookies are required to enable the basic features of this site, such as providing secure log-in or adjusting your consent preferences. These cookies do not store any personally identifiable data.
Functional cookies help perform certain functionalities like sharing the content of the website on social media platforms, collecting feedback, and other third-party features.
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics such as the number of visitors, bounce rate, traffic source, etc.
Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
Advertisement cookies are used to provide visitors with customized advertisements based on the pages you visited previously and to analyze the effectiveness of the ad campaigns.
Interest is surging as technologies to target key account improves and relevant data becomes more accessible. Pamela Parker on September 24, 2021 Account-based marketing or ABM is a B2B marketing strategy that aligns sales and marketing efforts to deliver targeted advertising, as well as personalized content and messaging, to high-value accounts. An ABM strategy recognizes … Continue reading What is account-based marketing or ABM and why are B2B marketers so bullish on it?
The short answer: It delivers results. Download our report for the full scoop. Pamela Parker on July 30, 2021 Although inbound marketing remains critical to B2B lead generation, many marketers are increasing their use of account-based marketing (ABM) to take back some control of the process and speed up the buying cycle. This shift from … Continue reading Why account-based marketing continues to grow
As B2B buyers changed the way they engaged with companies, marketers and vendors are using ABM to adapt. Pamela Parker on July 16, 2021 We hear a lot about how dramatically the pandemic has affected consumer purchasing behavior, but the business-to-business side of buying is less frequently discussed. That doesn’t mean the pace of developments … Continue reading Account-based marketing propelled forward by the pandemic
Julia Tiedt July 16, 2021 Have you ever had your internet just break? Now more than ever in our lifetime, we have become so dependent on Wi-Fi for work, connection, health, and so much more. Without it, how would we have survived the last year? Because of COVID-19, companies have taken to the web to … Continue reading How to Incorporate ABM into an Online Event Strategy
Pepperjam’s experience with the new Journey Acceleration Measurement solution from Madison Logic Kim Davis on March 31, 2021 at 10:55 am “Ensuring our brand is consistently visible to our target audience is critical. Deploying an ABM strategy ensures we can not only reach key accounts with precision targeting but also engage them through a multi-faceted … Continue reading Accelerating the ABM customer journey
Sarah Mead February 26, 2021 Take a moment to imagine your ideal in-house marketing team. How is that dream team performing, and what are they achieving? Here’s what I see: Marketing is consistently exceeding their SMART goals; return on marketing efforts and progress towards key performance indicators (KPIs) are simple to track; and sales and … Continue reading A Guide to ABM Funnel Metrics
Mitul Makadia January 21, 2021 It’s no secret that manually driven, paper and data-intensive processes lead to high transaction costs. Your accounts payable department is replete with such processes, which leads to increased operational costs and missed business opportunities. Most of the accounting departments in different organizations still rely on manual employee intervention and paper … Continue reading Simplify Accounts Payable With RPA – Top Use Cases & Benefits
The current business environment underlines the importance of targeting the right accounts at the right time, and in the right way. Kim Davis on December 30, 2020 “When people start ABM initiatives, the question they often skip is, which accounts should I be after? In the end, ABM only works if you know which accounts … Continue reading ABM: Back to basics
Corie Stark December 3, 2020 Ideal client profiles. Buyer personas. If you’re in marketing, you’ve heard both terms. You know they sound similar, and you recognize they’re both critical to your marketing strategy. But they are indeed different, and understanding the two’s subtleties can accelerate your account-based marketing growth. What is an Ideal Client Profile? … Continue reading ICP vs. Buyer Personas- Why Both are Important for ABM
Identify exact capabilities needed before vendor selection or renewing contract Rodric Bradford on December 2, 2020 Up until around March this year, marketing and selling to business accounts didn’t just take place online. There were conferences, trade shows, in-person meetings and demos. Over the last few months, the emphasis has, of necessity, shifted to digital … Continue reading How marketers can identify the right ABM vendor
