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Inside the ‘arms race’ between YouTube and ad blockers Against all odds, open source hackers keep outfoxing one of the wealthiest companies. Anthony Ha Fri, Dec 1, 2023 Google/YouTube YouTube recently took dramatic action against anyone visiting its site with an ad blocker running — after a few pieces of content, it’ll simply stop … Continue reading Inside the ‘arms race’ between YouTube and ad blockers
YouTube Restricts Content For Viewers Using Ad-Blocking Tools In New Experiment by Colin Kirkland , May 11, 2023 In a move to promote its ad-free Premium subscription option, YouTube is currently running a new experiment that blocks users from watching in-app content while ad-blocking apps are active in their browsers. The experiment was originally reported … Continue reading YouTube Restricts Content For Viewers Using Ad-Blocking Tools In New Experiment
What You Can Do To Stop Fake News, Ads: Boycott by George Simpson , Featured Contributor, September 6, 2018 Before you sit through the Senate hearings (or read Sheryl Sandberg’s 10-page self-congratulatory opening remarks), I hope you read this BuzzFeed story about how researchers from the advocacy group the Campaign for Accountability just spent $35 … Continue reading What You Can Do To Stop Fake News, Ads: Boycott
Did Ad Blocking Just Flip From Protection Racket To Mobile Marketing Saviour? by Sean Hargrave , Staff Writer, August 17, 2018 Do not adjust your computer screen, but today looks like the day from which we can start saying ad-blocking — or at least the technology — might well be a force for good. Eyeo, … Continue reading Did Ad Blocking Just Flip From Protection Racket To Mobile Marketing Saviour?
Protecting Advertisers, Publishers From Bot Clicks In Campaigns by Sara Guaglione , Staff Writer, July 6, 2018 Many publishers and advertisers alike cite ad fraud as a big problem in the industry — it cost advertisers an estimated $7 billion in 2016. The good news: the number of robot traffic detected on advertising campaigns in … Continue reading Protecting Advertisers, Publishers From Bot Clicks In Campaigns
Google’s Chrome Ad Blocker Will Not Harm The Advertising Industry by Jerrid Grimm , Columnist, April 11, 2018 Say the words “ad blocker” to an advertiser or publisher and you can guarantee they will cringe. When Google announced its new built-in ad blocker for Chrome last year, it was no exception. The feature, which went … Continue reading Google’s Chrome Ad Blocker Will Not Harm The Advertising Industry
Seven In Eight Ad-Blocking Millennials Really Are Digital Shoplifters by Sean Hargrave , Staff Writer, February 21, 2018 First the good news — ad-blocking millennials are willing to pay for content. Now the not-so-good news. Of all the forms of content available, paying for news comes at the bottom of the pile. It’s hard to … Continue reading Seven In Eight Ad-Blocking Millennials Really Are Digital Shoplifters
Don’t Fear Ad Blockers if You Have The Right Ads by Daniel Meehan , January 25, 2018 Chrome’s ad blocker launches Feb. 15. The move has been met with some concern, if only because of the threat it could pose to advertisers. “Could,” because Chrome’s move, to block ads not in compliance with Coalition for … Continue reading Don’t Fear Ad Blockers if You Have The Right Ads
By Liz Farquhar August 30th, 2017 Ad viewability is a major concern for marketers and advertisers. And between ad-blocking and flawed viewability standards (which seemingly get harder to enforce by the day) there is plenty to be concerned about. In addition to worrying about programmatic ad placements, marketers are also up against click fraud issues, which … Continue reading What Can Marketers Do About Ad-Blocking?
Personal Branding Blog — June 23, 2017 — June 23, 2017 Unsplash / Pixabay A few years ago ad blockers began to emerge which has greatly impacted the number of visitors and subscribers on a brand website. Since Google has updated algorithm and new apps have emerged these important online relationships have dwindled. The good … Continue reading Win Over Your Brand Audience Despite the Rise of Ad Blockers
