Melysa Chong August 23, 2020 In a recent post, we explored the fundamental 5 steps to executing a holistic full-funnel strategy and the importance of creating a seamless consumer journey to reach your business goals. Now it’s time to explore how agencies can leverage the many benefits of programmatic advertising in their cross-channel marketing strategy. … Continue reading Tips to Implement Awareness and Conversion Campaign Strategies in Harmony
Category Archives: Ad Campaigns
As World Gets Smaller, So Do Ad Campaigns — But Not Small Enough
by Victor Wong, Op-Ed Contributor, November 22, 2016 More than two-thirds of all digital display spending in the U.S. is programmatic, with mobile fueling much of the growth. Digital ad targeting has never been better. More than $6 billion is spent on data-driven ad tech like data-management platforms (DMPs) and demand-side platforms. And yet, the … Continue reading As World Gets Smaller, So Do Ad Campaigns — But Not Small Enough
6 Last Minute Holiday Social Media Campaigns to Try This Season
by Dhariana Lozano Follow @DhariLoOctober 13, 2016 The end of the year means holiday after holiday, and an opportunity for your brand to give your fans a little surprise and delight while creating more reach and visibility for yourself. You still have time to set up a holiday social media campaign! Here are 6 social … Continue reading 6 Last Minute Holiday Social Media Campaigns to Try This Season
5 Unexpected Tools for Ad Campaign Optimization
by Brad Smith Follow @bsmarketerSeptember 18, 2016 When it comes to ad optimization, you already know the familiar players – the AdWords Graders, the SEMrushes, the Google Keyword Planners (God forbid). These ad tools are excellent for better managing your campaigns, whether it’s coming up with new keywords or spotting errors in your ads to … Continue reading 5 Unexpected Tools for Ad Campaign Optimization
Forrester: Marketers need to say goodbye to campaigns, hello to AI-driven conversations with customers
New report on emerging tech in next five years also points to personal data lockers, commonplace augmented reality, and much smarter location analytics. Barry Levine on September 16, 2016 Marketers will need to transform from campaigns to real-time, continuous interaction with customers via intelligent agents. So says Forrester Research VP and Principal Analyst Brian … Continue reading Forrester: Marketers need to say goodbye to campaigns, hello to AI-driven conversations with customers
How This Business Decreased Their CPI With 450%
by Anton Eliasson Follow @antoneliassonAugust 20, 2016 As a marketer, you probably A/B test most things. The color of your buttons, call to actions, Facebook ads, your socks, your cereal… you get it. One of the golden rules of marketers today is to A/B test everything. You wouldn’t run a multi-thousand dollar online campaign without … Continue reading How This Business Decreased Their CPI With 450%
The 6 Best (Free!) AdWords Tutorials for Beginners Right Now
by Mary Lister June 7, 2016June 7, 2016 Starting to advertise online is intimidating. Especially when it feels like gambling—there is an auction? I have to bid on keywords? How do I set a budget? What is a campaign? What are extensions?! (You get the point.) I can empathize. I’m still figuring out what AdWords … Continue reading The 6 Best (Free!) AdWords Tutorials for Beginners Right Now
DHL and F1: Proving Sponsorship Value with Social Listening and Image Recognition
by Richard Sunley May 19, 2016May 19, 2016 Corporate spending on sponsorship activity will hit 60 billion dollars in 2016. But despite this vast expenditure, measuring the ROI of sponsorship remains a tricky business, especially with social media changing the game when it comes to measuring the reach of a brand or logo. Event organizers … Continue reading DHL and F1: Proving Sponsorship Value with Social Listening and Image Recognition
9 Tips for Optimizing Your Google Shopping Ad Campaigns
by Angie Pascale May 4, 2016May 4, 2016 Google Shopping Ads, also called Product Listings Ads (PLAs), are an efficient and affordable way to drives sales for your business. PLAs help to capture customers at their moment of shopping intent due to their prominent placement on search results pages and their more visual format. Shopping … Continue reading 9 Tips for Optimizing Your Google Shopping Ad Campaigns
4 Important Reasons to Be Wary of an Over-Optimized Ad Campaign
by Alexa Matia April 12, 2016April 12, 2016 You may think that a successful online advertising campaign is one that has every single aspect optimized, from keywords and location targeting to the landing page the ads take consumers to. However, this isn’t always the case. There is such a thing as over-optimizing your ad campaigns, … Continue reading 4 Important Reasons to Be Wary of an Over-Optimized Ad Campaign
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