CPG Company Uses AI To Optimize Ad Campaigns by Laurie Sullivan @lauriesullivan, April 6, 2023 Albert.AI proved out an artificial intelligence (AI)-based social and search advertising solution aimed at improving the effectiveness of digital ad campaigns with in-house teams. The tests — carried out by an unidentified consumer packaged goods (CPG) company — helped to … Continue reading CPG Company Uses AI To Optimize Ad Campaigns
AT&T’s Lily Joins NCAA Stars In March Madness Ad Blitz by Laurie Sullivan @lauriesullivan, March 17, 2023 AT&T has released a full 360 campaign with four spots from creative partner BBDO LA that will run throughout March Madness games airing on CBS and Warner Bros. Discovery. The spots will run across television, digital, out-of-home (OOH), social, and … Continue reading AT&T’s Lily Joins NCAA Stars In March Madness Ad Blitz
78% Of Consumers Engaged With An OOH Ad In Past 60 Days: Study by Laurie Sullivan @lauriesullivan, March 10, 2023 Social media, podcasts, search engine ads, and AI-created ad copy generate buzz, but a study on out-of-home (OOH) advertising released this week estimates that 88% of adults notice OOH ads, and nearly 80% of those … Continue reading 78% Of Consumers Have Engaged With An OOH Ad In Past 60 Days: Study
Follow these five expert tips to boost your ad campaign’s performance and deliver ROI. Creatopy on December 12, 2022 Display advertising is a powerful tool for marketers when used at its full potential. Preparing and launching a new display ad campaign is not necessarily equivalent to setting it up for success. To set it … Continue reading 5 ways to optimize your ad campaigns in 2023 by Creatopy
B2B digital advertising will soar 20.8% YoY, leading high-growth categories, IAB forecasts. Chris Wood on November 18, 2022 Media ad spend in 2023 will grow 5.9% overall, year-over-year, according to IAB’s ad budget outlook. IAB highlights several high-growth categories, led by B2B (up 20.8%), travel (20.6%), restaurants/beer/wine/liquor (17.1%) and financial services (11.1%). CTV is expected … Continue reading Ad spend projected to grow 5.9% in 2023
How to ensure no ad dollar is wasted in an economic downturn Intellimize on July 21, 2022 When an economic downturn strikes, what’s the first thing you do? Eliminate wasteful spending. As marketers, we know well that our budgets are the first to get cut. Marketing is notoriously undervalued, even though research shows that companies … Continue reading 4 tips to maximize your ad spend and protect the customer experience
Learn how to attract, convert and retain this new consumer. Microsoft Advertising on June 23, 2022 There’s a rise of the Workday Consumer who, due to changes stemming from the pandemic, unapologetically switches between employee, personal and consumer mode throughout the day. This behavior stands to have a significant impact on how your advertising … Continue reading Create campaign impact by reaching the Workday Consumer
Kristen McCormick January 8, 2022 Copyhackers founder Joanna Wiebe: “Your job is not to write copy. Your job is to know your visitors, customers, and prospects so well, that you understand the situation they’re in right now, where they’d like to be, and exactly how your solution can and will get them to their ideal … Continue reading 24 Creative, Competitive, & Click-Worthy Ad Copy Examples (+How to Replicate Them)
Céillie Clark-Keane September 25, 2021 First impressions matter—especially for businesses. That’s why you double-check your subject lines more than your email. It’s why you put so much thought into your search ads. And that’s why you need to make sure you have a catchy slogan that engages your audiences and introduces your brand. In this … Continue reading 21 Unforgettable Advertising Slogans (With Takeaway Tips!)
Karan Saggi August 9, 2021 First-party data has long been an established tool for gathering information that will inform your personalization strategy. But there’s another audience type—one that few marketers talk about—which you can add to your data mix to enhance your personalization: zero-party data. This lesser-known type of data can provide additional insights that … Continue reading How to Use Zero-Party Data to Personalize Your Campaigns
